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Social Media · head to head

Facebook vs Loomly

Facebook logo

Facebook

Social Media

Meta's social network app, free to use and monetised entirely through targeted advertising

From
Free
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Facebook has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook there is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.; Loomly starter plan limited to 12 social accounts and 3 users
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Facebook and Loomly actually diverge.

Attributes where Facebook and Loomly differ
AttributeFacebookLoomly
Starting priceFree$49/month
Pricing modelFree, funded entirely by targeted advertisingsubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook

  • News Feed
  • Marketplace
  • Groups
  • Events
  • Reels and Watch
  • Ad preference controls

Only in Loomly

Nothing recorded that Facebook does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Facebook

  • Staying connected with a broad network of friends and family through a shared feednot Loomly
  • Buying and selling locally through Marketplacenot Loomly
  • Joining Groups organised around a specific interest, neighbourhood or eventnot Loomly
  • Following Pages for local businesses, public figures or organisationsnot Loomly

Loomly

  • Social media scheduling and managementnot Facebook
  • Multi-channel social content planningnot Facebook

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook

  • There is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • The default feed is algorithmically ranked for engagement rather than shown chronologically, which shapes what content a user sees in ways that are not fully transparent.
  • Cross-app and off-platform tracking through Meta's advertising tools means behaviour on other websites and apps can inform the ads and targeting shown inside Facebook.
  • Group and Marketplace content moderation is inconsistent at Facebook's scale, and scams on Marketplace and misinformation in Groups are recurring, documented problems.
  • Younger user growth has shifted to other platforms in many markets, so Facebook's core demographic skews older than some competing social apps, which matters if the goal is reaching a younger audience.

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

Pricing, plan by plan

Facebook

Free
  • FreeFree
    • No subscription tier for personal accounts
    • Ad supported

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

Which should you pick?

Choose Facebook if

  • You need news feed.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want marketplace.
Facebook review

Choose Loomly if

Nothing in the data separates Loomly from Facebook on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Facebook or Loomly better?
Neither clearly leads. Facebook starts at Free and Loomly at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook or Loomly?
Facebook has a free tier; the other does not. Paid plans start at Free for Facebook and $49/month for Loomly.
Does Facebook or Loomly run on more platforms?
Facebook runs on iOS, Android, Web. Loomly runs on Web.
Can I use Facebook for free?
Yes. Facebook has a free tier, so you can try it without paying. Loomly starts at $49/month.
What is Facebook best used for?
Facebook is most often used for staying connected with a broad network of friends and family through a shared feed, buying and selling locally through marketplace, joining groups organised around a specific interest, neighbourhood or event, following pages for local businesses, public figures or organisations. Of those, staying connected with a broad network of friends and family through a shared feed and buying and selling locally through marketplace are not what Loomly is typically brought in for.
What can Facebook do that Loomly cannot?
Facebook covers News Feed, Marketplace, Groups, Events.

Answered from the vendors’ own pages

Facebook: Does Facebook have a paid ad-free version?

In the EU, Meta has offered a paid subscription for reduced ads on Facebook and Instagram; outside the EU there is generally no ad-free personal tier.

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
Facebook: How does Facebook make money if it is free?

Entirely through advertising, targeted using data about in-app behaviour and, via Meta's broader advertising tools, activity on other websites and apps.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
Facebook: Is the feed shown in chronological order?

Not by default; it is algorithmically ranked, though a chronological "Most Recent" feed option exists and can be selected manually.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
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