Social Media · pricing
Facebook pricing
Facebook publishes a single tier. Below is what it costs, what it covers, and how that compares with the social media tools listed alongside it.
As of 1 September 2026, Facebook pricing is free. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Free, funded entirely by targeted advertising
- Tiers
- 1
- Free tier
- Yes
Facebook plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 2 | Entry tier |
Where Facebook stops being free
Free, Free
- No subscription tier for personal accounts
- Ad supported
No paid tier on record
Facebook lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Facebook feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- News Feed
- Marketplace
- Groups
- Events
- Reels and Watch
- Ad preference controls
People bring Facebook in for staying connected with a broad network of friends and family through a shared feed, buying and selling locally through marketplace, joining groups organised around a specific interest, neighbourhood or event, following pages for local businesses, public figures or organisations. If that is not the job you are buying for, the alternatives to Facebook are worth a look before you commit to a tier.
How that compares in Social Media
Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Facebook (this page) | Free | Free, funded entirely by targeted advertising | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Facebook |
| Free | Free for users, advertising revenue from businesses | - | vs Facebook | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Facebook |
| Awario | $29/month | Per month by mention volume | - | vs Facebook |
| Determ | €99/month | Per month by topic and mention volume | - | vs Facebook |
| YouScan | $499/month | Per month by mention volume and search topics | - | vs Facebook |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Facebook badges page.
Before you pay for Facebook
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at Free. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Facebook runs on ios, android, web, and is published by Meta Platforms, Inc. of Menlo Park, California, United States. The full record is on the Facebook review, and the rest of the category is under best social media tools.
Facebook pricing questions
- How much does Facebook cost?
- Facebook publishes a single tier, Free, at Free.
- Does Facebook have a free plan?
- Yes. The Free tier costs nothing and covers no subscription tier for personal accounts, ad supported.
- Which social media tools can I use without paying?
- 3 of the 8 social media tools listed alongside Facebook have a free tier: X, Pinterest, Tumblr.
- What am I actually paying for with Facebook?
- The record lists 6 features across 1 area: other. In practice it is brought in for staying connected with a broad network of friends and family through a shared feed, buying and selling locally through marketplace, joining groups organised around a specific interest, neighbourhood or event.
- Does Facebook charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Facebook prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Facebook against before paying?
- The closest social media tools in this directory are X, Pinterest, Tumblr, Awario. Each has a side-by-side comparison with Facebook covering price, platforms and features.