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Social Media · head to head

Determ vs Facebook

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Facebook logo

Facebook

Social Media

Meta's social network app, free to use and monetised entirely through targeted advertising

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook has a free tier, so it costs nothing to try first.
  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Facebook there is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • They diverge on capability: Determ covers Real-time mention alerts, Facebook covers News Feed.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Determ and Facebook actually diverge.

Attributes where Determ and Facebook differ
AttributeDetermFacebook
Starting price€99/monthFree
Pricing modelPer month by topic and mention volumeFree, funded entirely by targeted advertising
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Facebook

  • News Feed
  • Marketplace
  • Groups
  • Events
  • Reels and Watch
  • Ad preference controls

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Facebook
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Facebook
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Facebook
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Facebook

Facebook

  • Staying connected with a broad network of friends and family through a shared feednot Determ
  • Buying and selling locally through Marketplacenot Determ
  • Joining Groups organised around a specific interest, neighbourhood or eventnot Determ
  • Following Pages for local businesses, public figures or organisationsnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Facebook

  • There is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • The default feed is algorithmically ranked for engagement rather than shown chronologically, which shapes what content a user sees in ways that are not fully transparent.
  • Cross-app and off-platform tracking through Meta's advertising tools means behaviour on other websites and apps can inform the ads and targeting shown inside Facebook.
  • Group and Marketplace content moderation is inconsistent at Facebook's scale, and scams on Marketplace and misinformation in Groups are recurring, documented problems.
  • Younger user growth has shifted to other platforms in many markets, so Facebook's core demographic skews older than some competing social apps, which matters if the goal is reaching a younger audience.

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Facebook

Free
  • FreeFree
    • No subscription tier for personal accounts
    • Ad supported

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Facebook if

  • You need news feed.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want marketplace.
Facebook review

Questions people ask

Is Determ or Facebook better?
Neither clearly leads. Determ starts at €99/month and Facebook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Facebook?
Facebook has a free tier; the other does not. Paid plans start at €99/month for Determ and Free for Facebook.
Does Determ or Facebook run on more platforms?
Determ runs on Web, iOS, Android. Facebook runs on iOS, Android, Web.
Can I use Facebook for free?
Yes. Facebook has a free tier, so you can try it without paying. Determ starts at €99/month.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Facebook is typically brought in for.
What can Determ do that Facebook cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Facebook covers News Feed, Marketplace, Groups, Events.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Facebook: Does Facebook have a paid ad-free version?

In the EU, Meta has offered a paid subscription for reduced ads on Facebook and Instagram; outside the EU there is generally no ad-free personal tier.

Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Facebook: How does Facebook make money if it is free?

Entirely through advertising, targeted using data about in-app behaviour and, via Meta's broader advertising tools, activity on other websites and apps.

Determ: Does it monitor print or broadcast?

No. Online and social only.

Facebook: Is the feed shown in chronological order?

Not by default; it is algorithmically ranked, though a chronological "Most Recent" feed option exists and can be selected manually.

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

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