Software · head to head
Edmunds vs KBB
The short version
- Each has a real cost: Edmunds edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.; KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture
- They diverge on capability: Edmunds covers Vehicle reviews, KBB covers Vehicle pricing.
Where they differ
Only the attributes on which Edmunds and KBB actually diverge.
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web, Mobile, App), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Edmunds
- Vehicle reviews
- Pricing tools
- Expert ratings
- Buyer guides
- Dealer locator
- Lease calculators
- True Market Value pricing
- Inventory data
Only in KBB
- Vehicle pricing
- Trade-in values
- Depreciation estimates
- Expert reviews
- Research tools
- Cost of ownership
- Inventory search
- Inventory platforms
Both cover
- Comparisons
- Lead generation
- CRM systems
- Dealer networks
- Mobile apps
- SSL encryption
- Secure authentication
- Data protection
What people use each for
The jobs each tool is most often brought in to do.
Edmunds
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
KBB
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Edmunds
- Edmunds' Dealership API terms of use limit cached API content to 30 days, after which it must be purged, and forbid copying, storing or archiving content beyond that window, per the vendor's own developer terms.
KBB
- KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture
Pricing, plan by plan
Edmunds
Free- FreeFree
- Vehicle comparisons
- Expert reviews
- Price estimates
- Premium Dealer$399/month
- Lead generation
- Dealer profile
- Customer reviews
- Enterprise$999/month
- Everything in Premium
- Custom integration
- API access
KBB
Free- FreeFree
- Vehicle values
- Pricing data
- Expert reviews
- Dealer Instant Offer$299/month
- Instant offer capability
- Lead generation
- Customer tools
Which should you pick?
Choose Edmunds if
- You need vehicle reviews.
- You want to start without paying.
- You work on Web, Mobile, App.
- You also want pricing tools.
Choose KBB if
- You need vehicle pricing.
- You want to start without paying.
- You work on Web, Mobile, App.
- You also want trade-in values.
Questions people ask
- Is Edmunds or KBB better?
- Neither clearly leads. Edmunds starts at Free and KBB at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Edmunds or KBB?
- Edmunds starts at Free and KBB at Free.
- Does Edmunds or KBB run on more platforms?
- Both run on Web, Mobile, App, so platform support will not decide this one for you.
- Can I use Edmunds for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Edmunds best used for?
- Edmunds is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can Edmunds do that KBB cannot?
- Edmunds covers Vehicle reviews, Pricing tools, Expert ratings, Buyer guides. KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. Both handle Comparisons, Lead generation, CRM systems, Dealer networks.