Softwr

Automotive · head to head

DealerTrack vs iATN

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
iATN logo

iATN

Automotive

Community-powered automotive technical advice

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only iATN has a free tier, so it costs nothing to try first.
  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; iATN business+ tier labeled as 'Best Value' but costs $45/month, a 25% increase over Business plan at $36/month
  • They diverge on capability: DealerTrack covers F&I management, iATN covers Discussion forums.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and iATN actually diverge.

Attributes where DealerTrack and iATN differ
AttributeDealerTrackiATN
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19901996

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in iATN

  • Discussion forums
  • Question posting
  • Expert responses
  • Knowledge base
  • Community profiles
  • Search functionality
  • Archives access
  • Real-time notifications

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot iATN
  • Service Schedulingnot iATN
  • Inventory Managementnot iATN
  • Sales Operationsnot iATN
  • Customer Relationshipnot iATN

iATN

  • Automotive technician community and knowledge sharingnot DealerTrack
  • Technical support and peer-to-peer troubleshootingnot DealerTrack
  • Job listings for automotive industry positionsnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

iATN

  • Business+ tier labeled as 'Best Value' but costs $45/month, a 25% increase over Business plan at $36/month
  • Job posting on iATN Auto Pro Careers costs additional $50 per off-site position posting outside free Business+ allowance
  • Individual plan limited to single concurrent browser connection, restricting multi-device usage for solo accounts

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

iATN

Free
  • BasicFree
    • Participation in TechHelp
    • Forums access
    • Live chat access
  • Individual$19/month
    • Knowledge Base access for single personal user
    • Classified ad posting
    • Single concurrent browser connection
  • Business$36/month
    • Business use at one location
    • Up to 4 concurrent browser connections
    • Knowledge Base access
  • Business+$45/month
    • Up to 4 employee sub-accounts
    • Private team forum
    • $10/month discount on Identifix Direct-Hit subscription

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose iATN if

  • You need discussion forums.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want question posting.
iATN review

Questions people ask

Is DealerTrack or iATN better?
Neither clearly leads. DealerTrack starts at On request and iATN at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or iATN?
iATN has a free tier; the other does not. Paid plans start at On request for DealerTrack and Free for iATN.
Does DealerTrack or iATN run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. iATN runs on Web, Mobile, App.
Can I use iATN for free?
Yes. iATN has a free tier, so you can try it without paying. DealerTrack starts at On request.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what iATN is typically brought in for.
What can DealerTrack do that iATN cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. iATN covers Discussion forums, Question posting, Expert responses, Knowledge base.

Answered from the vendors’ own pages

iATN: How much does iATN membership cost?

Free Basic plan with TechHelp and forums. Individual at $19/month for one user, Business at $36/month for one location with up to 4 concurrent connections, Business+ at $45/month for up to 4 employee sub-accounts.

Source
iATN: What are the concurrent connection limits for different iATN tiers?

Individual plan supports 1 concurrent browser connection. Business and Business+ plans allow up to 4 concurrent browser connections from one location.

Source
iATN: Does iATN Business+ include a discount on other services?

Business+ members receive a $10/month discount on Identifix Direct-Hit subscription, equaling $120 annual savings.

Source
iATN: How much does it cost to post a job on iATN?

Job posting on iATN Auto Pro Careers is free for Business and Business+ members posting on-site positions (one per 30 days for Business; multiple for Business+). Off-site positions cost $50 per job posting.

Source
Share

Related pages

More on DealerTrack

More on iATN

Keep looking

Other head to heads