Software · head to head
DealerTrack vs AutoFluent
The short version
- Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; AutoFluent no native mobile app; mobile access limited to web browser on smartphones
- They diverge on capability: DealerTrack covers F&I management, AutoFluent covers Smart scheduling.
Where they differ
Only the attributes on which DealerTrack and AutoFluent actually diverge.
| Attribute | DealerTrack | AutoFluent |
|---|---|---|
| Starting price | On request | $109/month |
| Pricing model | quote | Unknown |
| Platforms | Web, Mobile, Desktop | Windows 10+ |
| Founded | 1990 | 2001 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DealerTrack
- F&I management
- Compliance automation
- Document templates
- Customer portal
- Lender integration
- Warranty management
- Product solutions
- Reporting & analytics
Only in AutoFluent
- Smart scheduling
- Workflow automation
- Digital inspections
- Customer texting
- Predictive reminders
- Repair tracking
- Payment processing
- Analytics dashboard
Both cover
- Payment processors
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
DealerTrack
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
AutoFluent
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DealerTrack
- Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.
AutoFluent
- No native mobile app; mobile access limited to web browser on smartphones
- Primarily designed for repair shops; less suitable for large dealership operations
- Setup and data migration can take up to 3 weeks for existing customer data conversion
Pricing, plan by plan
DealerTrack
On request- Standard$undefined/month
- F&I management
- Compliance tools
- Document automation
- Professional$undefined/month
- Everything in Standard
- Advanced compliance
- Custom workflows
- Enterprise$undefined/month
- Everything in Professional
- Multi-location support
- API access
AutoFluent
$109/month- Basic$109/month
- Customer tracking
- Integrated accounting
- Inventory management
Which should you pick?
Choose DealerTrack if
- You need f&i management.
- You work on Web, Mobile, Desktop.
- You also want compliance automation.
Choose AutoFluent if
- You need smart scheduling.
- You work on Windows 10+.
- You also want workflow automation.
Questions people ask
- Is DealerTrack or AutoFluent better?
- Neither clearly leads. DealerTrack starts at On request and AutoFluent at $109/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DealerTrack or AutoFluent?
- DealerTrack starts at On request and AutoFluent at $109/month.
- Does DealerTrack or AutoFluent run on more platforms?
- DealerTrack runs on Web, Mobile, Desktop. AutoFluent runs on Windows 10+.
- What is DealerTrack best used for?
- DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can DealerTrack do that AutoFluent cannot?
- DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. AutoFluent covers Smart scheduling, Workflow automation, Digital inspections, Customer texting. Both handle Payment processors, Data encryption.
Answered from the vendors’ own pages
AutoFluent: Is AutoFluent cloud-based or on-premise?
AutoFluent offers both options. Cloud hosting is available with automatic nightly backups and remote accessibility from anywhere with internet. Local server installation is also available for shops that prefer on-premise deployment.
SourceAutoFluent: Does AutoFluent work with QuickBooks?
Yes. AutoFluent integrates with QuickBooks Pro, Premier, Enterprise, and QuickBooks Online, allowing you to export sales and purchase totals and manage accounts receivable directly.
SourceAutoFluent: What is the minimum starting price and what does it include?
AutoFluent starts at $109/month for the Basic plan, which includes customer tracking, integrated accounting, inventory and sales management, website hosting, workforce management, and single-user access. Pricing is customized based on shop needs.
SourceAutoFluent: Can I use AutoFluent across multiple locations?
Yes. AutoFluent supports multi-location shops with consolidated reporting, shared customer and inventory data, and the ability to transfer inventory between locations. Cloud hosting is required for multi-location access.
SourceAutoFluent: How long does installation take?
Remote installation by an AutoFluent technician takes between 5 to 25 minutes. The software supports multiple remote access options including cloud hosting, VPN, or static IP setup.
SourceRelated pages
More on DealerTrack
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