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Marketing · head to head

Countly vs Wufoo

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Free plan
Yes
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Wufoo actually diverge.

Attributes where Countly and Wufoo differ
AttributeCountlyWufoo
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Wufoo

Nothing recorded that Countly does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Wufoo
  • Self hosting analytics where data cannot leave the organisationnot Wufoo

Wufoo

  • Event registration and attendee managementnot Countly
  • Lead capture and sales qualificationnot Countly
  • Customer feedback and survey collectionnot Countly
  • Online order processing with payment collectionnot Countly
  • Employee onboarding and registration workflowsnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is Countly or Wufoo better?
Neither clearly leads. Countly starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Wufoo?
Countly starts at Free and Wufoo at Free.
Does Countly or Wufoo run on more platforms?
Countly runs on Web, Mobile, Api. Wufoo runs on Web.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Wufoo is typically brought in for.
What can Countly do that Wufoo cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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