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Marketing · head to head

MoEngage vs Wufoo

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Free plan
No
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes

The short version

  • Only Wufoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which MoEngage and Wufoo actually diverge.

Attributes where MoEngage and Wufoo differ
AttributeMoEngageWufoo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
CategoryMarketingSurveys

Identical on both: platforms (Web), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Wufoo
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Wufoo
  • A/B testing email subject lines for newsletter campaignsnot Wufoo
  • Personalizing push notifications based on location and browsing historynot Wufoo

Wufoo

  • Event registration and attendee managementnot MoEngage
  • Lead capture and sales qualificationnot MoEngage
  • Customer feedback and survey collectionnot MoEngage
  • Online order processing with payment collectionnot MoEngage
  • Employee onboarding and registration workflowsnot MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Wufoo on the points above - pick on price and on how each one feels to use.

Choose Wufoo if

  • You want to start without paying.

Questions people ask

Is MoEngage or Wufoo better?
Neither clearly leads. MoEngage starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Wufoo?
Wufoo has a free tier; the other does not. Paid plans start at On request for MoEngage and Free for Wufoo.
Does MoEngage or Wufoo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Wufoo for free?
Yes. Wufoo has a free tier, so you can try it without paying. MoEngage starts at On request.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Wufoo is typically brought in for.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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