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Marketing · head to head

Countly vs Qualtrics CoreXM

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Free plan
Yes
Full reviewWebsite
Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Countly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • They diverge on capability: Countly covers Event tracking, Qualtrics CoreXM covers Advanced survey logic.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Countly and Qualtrics CoreXM actually diverge.

Attributes where Countly and Qualtrics CoreXM differ
AttributeCountlyQualtrics CoreXM
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketingSurveys
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Qualtrics CoreXM
  • Self hosting analytics where data cannot leave the organisationnot Qualtrics CoreXM

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Countly
  • A product team wanting text analytics on open-ended customer feedback at scalenot Countly
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Countly
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Questions people ask

Is Countly or Qualtrics CoreXM better?
Neither clearly leads. Countly starts at Free and Qualtrics CoreXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Qualtrics CoreXM?
Countly has a free tier; the other does not. Paid plans start at Free for Countly and On request for Qualtrics CoreXM.
Does Countly or Qualtrics CoreXM run on more platforms?
Countly runs on Web, Mobile, Api. Qualtrics CoreXM runs on Web, iOS, Android.
Can I use Countly for free?
Yes. Countly has a free tier, so you can try it without paying. Qualtrics CoreXM starts at On request.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Qualtrics CoreXM is typically brought in for.
What can Countly do that Qualtrics CoreXM cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

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