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Marketing · head to head

CleverTap vs Wufoo

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Free plan
No
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Wufoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and Wufoo actually diverge.

Attributes where CleverTap and Wufoo differ
AttributeCleverTapWufoo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Wufoo

Nothing recorded that CleverTap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Wufoo
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Wufoo
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Wufoo
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Wufoo

Wufoo

  • Event registration and attendee managementnot CleverTap
  • Lead capture and sales qualificationnot CleverTap
  • Customer feedback and survey collectionnot CleverTap
  • Online order processing with payment collectionnot CleverTap
  • Employee onboarding and registration workflowsnot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is CleverTap or Wufoo better?
Neither clearly leads. CleverTap starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Wufoo?
Wufoo has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Wufoo.
Does CleverTap or Wufoo run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. Wufoo runs on Web.
Can I use Wufoo for free?
Yes. Wufoo has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Wufoo is typically brought in for.
What can CleverTap do that Wufoo cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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