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Marketing · head to head

Countly vs Zonka Feedback

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Free plan
Yes
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Countly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Countly covers Event tracking, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Countly and Zonka Feedback actually diverge.

Attributes where Countly and Zonka Feedback differ
AttributeCountlyZonka Feedback
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketingSurveys
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Zonka Feedback
  • Self hosting analytics where data cannot leave the organisationnot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Countly
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Countly
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Countly
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Countly or Zonka Feedback better?
Neither clearly leads. Countly starts at Free and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Zonka Feedback?
Countly has a free tier; the other does not. Paid plans start at Free for Countly and On request for Zonka Feedback.
Does Countly or Zonka Feedback run on more platforms?
Countly runs on Web, Mobile, Api. Zonka Feedback runs on Web, iOS, Android.
Can I use Countly for free?
Yes. Countly has a free tier, so you can try it without paying. Zonka Feedback starts at On request.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Zonka Feedback is typically brought in for.
What can Countly do that Zonka Feedback cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

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