Marketing · head to head
Countly vs Formstack

Formstack
Surveys
Form builder with document generation and e-signature
- From
- On request
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Formstack more expensive than form builders that only collect, which is the fair comparison for simple use
- They diverge on capability: Countly covers Event tracking, Formstack covers Form builder.
Where they differ
Only the attributes on which Countly and Formstack actually diverge.
| Attribute | Countly | Formstack |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | subscription | Tiered monthly subscription published on the vendor site; HIPAA-capable plans priced separately |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Cloud |
| Category | Marketing | Surveys |
| Founded | 2012 | Unknown |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Formstack
- Form builder
- Document generation
- E-signature
- Workflow routing
- Salesforce integration
- Compliance features
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Formstack
- Self hosting analytics where data cannot leave the organisationnot Formstack
Formstack
- Processes where a submitted form must become a signed documentnot Countly
- Regulated intake needing HIPAA-capable handlingnot Countly
- Salesforce shops wanting forms and documents inside the CRMnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Formstack
- More expensive than form builders that only collect, which is the fair comparison for simple use
- Document generation and signature sit in higher tiers, so the headline price is not the working price
- The interface has accumulated features over a long life and shows it
- Overkill where a form only needs to collect an answer
Pricing, plan by plan
Countly
Free- Flex (Private Cloud)$175/month
- Usage-based pricing (not seat-based)
- Advanced Analytics included
- Adaptivity and Intelligence available as add-ons
- Enterprise (Self-Hosted)$null/mo
- Custom pricing, requires demo booking
- All capabilities included
- Deploy on your infrastructure
Formstack
On requestNo published plan breakdown. See the Formstack review.
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Formstack if
- You need form builder.
- You work on Web, Cloud.
- You also want document generation.
Questions people ask
- Is Countly or Formstack better?
- Neither clearly leads. Countly starts at Free and Formstack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Formstack?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and On request for Formstack.
- Does Countly or Formstack run on more platforms?
- Countly runs on Web, Mobile, Api. Formstack runs on Web, Cloud.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Formstack starts at On request.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Formstack is typically brought in for.
- What can Countly do that Formstack cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Formstack covers Form builder, Document generation, E-signature, Workflow routing.
Answered from the vendors’ own pages
Countly: How much does Countly cost?
Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.
SourceFormstack: What does Formstack cost?
It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.
Countly: What is the difference between Countly Flex and Enterprise plans?
Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.
SourceFormstack: What makes it different from a plain form builder?
It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.
Countly: Can I add Adaptivity and Intelligence to Countly Flex?
Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.
SourceFormstack: Is it HIPAA compliant?
It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.
Related pages
Other head to heads
- Countly vs Crazy Egg
- Countly vs Ruler Analytics
- Countly vs Northbeam
- Countly vs VWO
- Countly vs Buffer
- Countly vs Wrike
- Countly vs Hootsuite
- Countly vs Moz
- Countly vs Ahrefs
- Countly vs Attribution
- Countly vs Typeform
- Countly vs Dreamdata
- Countly vs Google Analytics
- Countly vs Triple Whale
- Countly vs AB Tasty
- Countly vs Adobe Analytics
- Countly vs Adverity
- Countly vs Convert
- Countly vs Retool
- Countly vs Cognito Forms
- Countly vs GetFeedback
- Countly vs Gravity Forms
- Countly vs Jotform
- Countly vs Alchemer
- Countly vs Paperform
- Countly vs Wufoo
- Formstack vs Crazy Egg
- Formstack vs Ruler Analytics
- Formstack vs Northbeam
- Formstack vs VWO
- Formstack vs Buffer
- Formstack vs Wrike
- Formstack vs Hootsuite
- Formstack vs Moz
- Formstack vs Ahrefs
- Formstack vs Attribution
- Formstack vs Typeform
- Formstack vs Dreamdata
- Formstack vs Google Analytics
- Formstack vs Triple Whale
- Formstack vs AB Tasty
- Formstack vs Adobe Analytics
- Formstack vs Adverity
- Formstack vs Convert
- Formstack vs Retool
- Formstack vs Cognito Forms
- Formstack vs GetFeedback
- Formstack vs Gravity Forms
- Formstack vs Jotform
- Formstack vs Alchemer
- Formstack vs Paperform
- Formstack vs Wufoo

