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Software · head to head

Clay vs Culture Amp

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

Software

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Clay covers Data enrichment, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Clay and Culture Amp actually diverge.

Attributes where Clay and Culture Amp differ
AttributeClayCulture Amp
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20212009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Culture Amp
  • Building automated outbound research and outreach workflowsnot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Clay
  • Performance reviews and development planning across an organisationnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Clay or Culture Amp better?
Neither clearly leads. Clay starts at On request and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Culture Amp?
Clay starts at On request and Culture Amp at On request.
Does Clay or Culture Amp run on more platforms?
Clay runs on Web. Culture Amp runs on Web, Ios, Android, Api.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Culture Amp is typically brought in for.
What can Clay do that Culture Amp cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Slack, GDPR.
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