Softwr

CRM & Sales · head to head

Affinity vs Culture Amp

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Affinity covers Contact management, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Affinity and Culture Amp actually diverge.

Attributes where Affinity and Culture Amp differ
AttributeAffinityCulture Amp
Starting price$49/monthOn request
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesHR & Recruiting
Founded20132009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Culture Amp
  • Automatic capture of email and meeting activity into relationship recordsnot Culture Amp
  • Finding warm introductions through existing relationship networksnot Culture Amp
  • Investor relations and fundraising trackingnot Culture Amp
  • Portfolio company support and reportingnot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Affinity
  • Performance reviews and development planning across an organisationnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.

Questions people ask

Is Affinity or Culture Amp better?
Neither clearly leads. Affinity starts at $49/month and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Culture Amp?
Affinity starts at $49/month and Culture Amp at On request.
Does Affinity or Culture Amp run on more platforms?
Affinity runs on Web. Culture Amp runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Culture Amp is typically brought in for.
What can Affinity do that Culture Amp cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle GDPR.

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