CRM & Sales · head to head
Affinity vs Culture Amp

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Culture Amp
HR & Recruiting
Build a better workplace with employee experience data
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
- They diverge on capability: Affinity covers Contact management, Culture Amp covers Employee engagement surveys.
Where they differ
Only the attributes on which Affinity and Culture Amp actually diverge.
| Attribute | Affinity | Culture Amp |
|---|---|---|
| Starting price | $49/month | On request |
| Platforms | Web | Web, Ios, Android, Api |
| Category | CRM & Sales | HR & Recruiting |
| Founded | 2013 | 2009 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Culture Amp
- Employee engagement surveys
- Pulse surveys
- Performance management
- Goal tracking
- 360-degree feedback
- Analytics & insights
- Action planning
- Manager effectiveness
Both cover
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Culture Amp
- Automatic capture of email and meeting activity into relationship recordsnot Culture Amp
- Finding warm introductions through existing relationship networksnot Culture Amp
- Investor relations and fundraising trackingnot Culture Amp
- Portfolio company support and reportingnot Culture Amp
Culture Amp
- Employee engagement surveys and analysisnot Affinity
- Performance reviews and development planning across an organisationnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Culture Amp
- No price is published, and cost depends on employee count, product chosen and service tier
- All products are billed annually
- Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Culture Amp
On request- Engage$undefined/month
- Engagement surveys
- Pulse surveys
- Action planning
- Perform$undefined/month
- Goal tracking
- Performance reviews
- 1-on-1 meetings
- Develop$undefined/month
- Skills development
- Career paths
- Learning integrations
Which should you pick?
Choose Culture Amp if
- You need employee engagement surveys.
- You work on Web, Ios, Android, Api.
- You also want pulse surveys.
Questions people ask
- Is Affinity or Culture Amp better?
- Neither clearly leads. Affinity starts at $49/month and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Culture Amp?
- Affinity starts at $49/month and Culture Amp at On request.
- Does Affinity or Culture Amp run on more platforms?
- Affinity runs on Web. Culture Amp runs on Web, Ios, Android, Api.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Culture Amp is typically brought in for.
- What can Affinity do that Culture Amp cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle GDPR.
Related pages
More on Culture Amp
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- Culture Amp vs Streak
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- Culture Amp vs Agile CRM
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- Culture Amp vs Capsule CRM
- Culture Amp vs Clay
- Culture Amp vs Clearbit
- Culture Amp vs Cloze
- Culture Amp vs BambooHR
- Culture Amp vs Workday
- Culture Amp vs Freshteam
- Culture Amp vs TINYpulse
- Culture Amp vs Zoho People
- Culture Amp vs 15Five
- Culture Amp vs Bonusly
- Culture Amp vs CharlieHR
- Culture Amp vs Kudos
- Culture Amp vs Lattice
- Culture Amp vs Personio
- Culture Amp vs Achievers
- Culture Amp vs Breathe HR
- Culture Amp vs Darwinbox
- Culture Amp vs Employment Hero
- Culture Amp vs greytHR
- Culture Amp vs HiBob
- Culture Amp vs Homebase
