Softwr

HR & Recruiting · head to head

Culture Amp vs HubSpot

Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Culture Amp covers Employee engagement surveys, HubSpot covers CRM.

Where they differ

Only the attributes on which Culture Amp and HubSpot actually diverge.

Attributes where Culture Amp and HubSpot differ
AttributeCulture AmpHubSpot
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Cloud
CategoryHR & RecruitingAll industries
Founded20092006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • Microsoft Teams
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot HubSpot
  • Performance reviews and development planning across an organisationnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Culture Amp
  • Organisations requiring integration with 2,000+ third-party applicationsnot Culture Amp
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Culture Amp or HubSpot better?
Neither clearly leads. Culture Amp starts at On request and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for HubSpot.
Does Culture Amp or HubSpot run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what HubSpot is typically brought in for.
What can Culture Amp do that HubSpot cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, Microsoft Teams, ISO27001, GDPR.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Culture Amp

More on HubSpot

Keep looking

Other head to heads