Softwr

HR & Recruiting · head to head

Culture Amp vs Zoho CRM

Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

All industries

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Culture Amp covers Employee engagement surveys, Zoho CRM covers Lead management.

Where they differ

Only the attributes on which Culture Amp and Zoho CRM actually diverge.

Attributes where Culture Amp and Zoho CRM differ
AttributeCulture AmpZoho CRM
Starting priceOn requestFree
Free tierNoYes
CategoryHR & RecruitingAll industries
Founded20091996

Identical on both: pricing model (subscription), platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in Zoho CRM

  • Lead management
  • Deal tracking
  • Contact management
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)

Both cover

  • Slack
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot Zoho CRM
  • Performance reviews and development planning across an organisationnot Zoho CRM

Zoho CRM

  • Sales automationnot Culture Amp
  • Lead managementnot Culture Amp
  • Customer supportnot Culture Amp
  • Marketing automationnot Culture Amp
  • Analytics & reportingnot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want deal tracking.
Zoho CRM review

Questions people ask

Is Culture Amp or Zoho CRM better?
Neither clearly leads. Culture Amp starts at On request and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or Zoho CRM?
Zoho CRM has a free tier; the other does not. Paid plans start at On request for Culture Amp and Free for Zoho CRM.
Does Culture Amp or Zoho CRM run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Zoho CRM for free?
Yes. Zoho CRM has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what Zoho CRM is typically brought in for.
What can Culture Amp do that Zoho CRM cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Zoho CRM covers Lead management, Deal tracking, Contact management, Sales automation. Both handle Slack, ISO27001, GDPR.

Answered from the vendors’ own pages

Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
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