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Software · head to head

Clay vs Personio

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Personio logo

Personio

Software

All-in-one HR software for SMEs

From
$5/employee-per-month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Personio payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • They diverge on capability: Clay covers Data enrichment, Personio covers HR Management.

Where they differ

Only the attributes on which Clay and Personio actually diverge.

Attributes where Clay and Personio differ
AttributeClayPersonio
Starting priceOn request$5/employee-per-month
Pricing modelquoteUnknown
PlatformsWebWeb, Mobile (iOS, Android)
Founded20212015

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Personio

  • HR Management
  • Recruiting
  • Payroll
  • Time Tracking
  • Performance Management
  • Onboarding
  • Offboarding
  • Microsoft 365

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Personio
  • Building automated outbound research and outreach workflowsnot Personio

Personio

No use cases recorded yet. See the Personio review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Personio

  • Payroll processing only available in Germany, UK, and Ireland, limiting multi-country deployment
  • Recruiting module lacks advanced reporting and LinkedIn integration functionality
  • Limited reporting customization requires manual exports and workarounds
  • Mobile app has reduced capabilities compared to desktop experience

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Personio

$5/employee-per-month

No published plan breakdown. See the Personio review.

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Personio if

  • You need hr management.
  • You work on Web, Mobile (iOS, Android).
  • You also want recruiting.
Personio review

Questions people ask

Is Clay or Personio better?
Neither clearly leads. Clay starts at On request and Personio at $5/employee-per-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Personio?
Clay starts at On request and Personio at $5/employee-per-month.
Does Clay or Personio run on more platforms?
Clay runs on Web. Personio runs on Web, Mobile (iOS, Android).
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Personio is typically brought in for.
What can Clay do that Personio cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Personio covers HR Management, Recruiting, Payroll, Time Tracking. Both handle Slack, Web support.

Answered from the vendors’ own pages

Personio: Does Personio offer payroll processing in my country?

Personio provides native payroll support in Germany, UK, and Ireland, with limited support in other European markets through integrations. Coverage varies by country.

Source
Personio: What is Personio's pricing model?

Personio uses a per-employee-per-month (PEPM) model starting at $5-15/employee/month depending on the plan and features. There is no public pricing page, and exact pricing requires a sales consultation.

Source
Personio: Can Personio integrate with other tools?

Yes. Personio provides a public API and maintains a marketplace of pre-built integrations. The Core Pro plan is required for API access and custom integrations.

Source
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