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CRM & Sales · head to head

Agile CRM vs Culture Amp

Agile CRM logo

Agile CRM

CRM & Sales

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

HR & Recruiting

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Agile CRM covers Contact management, Culture Amp covers Employee engagement surveys.

Where they differ

Only the attributes on which Agile CRM and Culture Amp actually diverge.

Attributes where Agile CRM and Culture Amp differ
AttributeAgile CRMCulture Amp
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesHR & Recruiting

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2009).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Zapier

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Sales managementnot Culture Amp
  • Marketing automationnot Culture Amp
  • Customer servicenot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Agile CRM
  • Performance reviews and development planning across an organisationnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Contact management
    • Task management
  • Starter$9/month
    • Everything in Free
    • Email automation
    • Landing pages
  • Business$39/month
    • Everything in Starter
    • Advanced analytics
    • API access

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Agile CRM or Culture Amp better?
Neither clearly leads. Agile CRM starts at Free and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Culture Amp?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and On request for Culture Amp.
Does Agile CRM or Culture Amp run on more platforms?
Agile CRM runs on Web. Culture Amp runs on Web, Ios, Android, Api.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Agile CRM best used for?
Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Culture Amp is typically brought in for.
What can Agile CRM do that Culture Amp cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Slack, GDPR.
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