Tailwindvs
Planoly
Planoly: Planoly offers similar visual scheduling and planning, though across more networks than just Pinterest.
Tailwind
Pinterest and Instagram marketing platform for scheduling and keyword research
As of 29 August 2026, Tailwind has a free plan and paid plans start at $11.99/month. Tailwind helps creators and brands grow on Pinterest with keyword research, pin creation, smart scheduling, and engagement tools. Softwr lists it under Social Media. Tailwind is available on Web, iOS, Android.
Overview
What Tailwind does
Tailwind is a marketing platform focused on Pinterest (with Instagram support) that combines keyword research, AI-generated pin creation, smart scheduling, and a Turbo engagement network. It syncs with website platforms like Shopify, WordPress, and Squarespace to auto-generate pins from published content, and offers browser extensions for on-the-fly pin creation.
What people use it for
- Researching high-potential Pinterest keywords for a niche
- Auto-generating pins from new blog or product pages
- Scheduling a batch of pins at optimal times
- Boosting reach of top-performing pins through the Turbo network
- Syncing an e-commerce store's catalog into recurring pin content
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Tailwind.
- Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
- The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
- Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
- Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.
Cross-shopped
What people choose instead of Tailwind
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- TailwindvsBuffer
Buffer: Buffer is a general-purpose social scheduler covering Pinterest among other networks.
- TailwindvsMetricool
Metricool: Metricool provides multi-network scheduling and analytics as a broader alternative to Tailwind's Pinterest focus.
Pricing
What Tailwind costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Pinterest SEO
$11.99 /mo
- Keyword research
- Keyword tracking
- URL-based keywords
- Unlimited tags
- 50 credits/month
Pinterest Engagement
$11.99 /mo
- 2x faster Turbo Pin earnings
- Unlimited Turbo Pins
- 90-day Pin boosting
- 50 credits/month
Pin Scheduling & Creation
$17.99 /mo
- Pin creation and writing
- Weekly automation
- Smart scheduling
- SEO filenames
- Website sync
- 300 credits/month
All-in bundle
$29.98 /mo
- All Pin Scheduling, SEO, and Engagement features combined
Capabilities
Features
Keyword research
Surfaces Pinterest keywords ranked by a proprietary Resonance Score to guide content strategy
SmartPin
Automatically generates pins weekly from website content with AI-written titles and descriptions
SmartSchedule
Optimizes posting times and builds a publishing calendar for consistent output
Turbo
Amplifies top-performing pins through a network of other creators
Ghostwriter AI
Auto-generates pin titles, descriptions, images, and alt text
Website sync
Pulls content automatically from connected Shopify, WordPress, or Squarespace sites to create pins
Browser extension
Creates and schedules pins directly from any webpage via Chrome, Firefox, or Safari extension
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Tailwind have a free plan?
Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.
SourceWhat does Tailwind cost?
Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.
SourceHow is usage metered on Tailwind plans?
Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.
SourceCan I cancel my Tailwind subscription anytime?
According to Tailwind's pricing page, subscriptions can be canceled at any time.
SourceKeep looking
Where to go from Tailwind
- Tailwind alternativesEvery product people weigh against it
- Tailwind pricingPlans, floors and what the tiers exclude
- Tailwind badgesWhich rules it meets, and the figure behind each
- All Social Media softwareThe full category
- Best Social Media softwareThe shortlist, and how it was cut
Best Social Media software for
Compare Tailwind with
- Planoly
- Metricool
- Later
- Sprinklr
- Synthesio
- Brandwatch
- Talkwalker
- Sked Social
- SocialPilot
- Runway
- BeReal
- SocialBee
- Awario
- Brand24
- Sked Social
Other Social Media software
Visual social media planning, scheduling, and link-in-bio platform
From $14/mo11 researched notesAll-in-one platform to plan, publish, and analyze social media content
Free, then $20/mo9 researched notesEnterprise social intelligence platform owned by Ipsos, with market research methodology behind it
Pricing on request12 researched notesVisual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company
Free plan10 researched notesSocial media scheduling and approval workflow platform for teams and agencies
From $24/mo9 researched notesSocial media scheduling and management for agencies and small teams
From $20/mo11 researched notesSocial media scheduling and content recycling tool for multiple platforms
From $29/mo9 researched notesSocial listening with published prices and no per-seat charge on the top tier
From $29/mo12 researched notesSocial listening and media monitoring with published prices and a hard cap on mentions per month
From $199/mo13 researched notesMeta's social network app, free to use and monetised entirely through targeted advertising
Free plan9 researched notesSocial media scheduling and approval workflow platform for teams and agencies
From $24/mo9 researched notes
Softwr does not host reviews and shows no star rating for Tailwind, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Tailwind
Tailwind alternatives
What people switch to, and what they give up
Tailwind pricing
Every tier, and where the cost actually lands
Compare Tailwind
Put it head to head with anything we hold
Tailwind badge
Its rating, and an embed for your own site
Best Social Media software alternatives
Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it
Free to use, optional ad-free subscription and paid post promotion
The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access
Free to use, paid X Premium tiers and metered developer APIVisual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company
Free for users, advertising revenue from businessesMeta's social network app, free to use and monetised entirely through targeted advertising
Free, funded entirely by targeted advertising
Enterprise social media management and branded community platform, now owned by IgniteTech
quote
Social media publishing, inbox and moderation with rule-based comment hiding built in
Per user per month
Competitive social media analytics and benchmarking with published, self-service pricing
Per month by tracked company countSocial listening with published prices and no per-seat charge on the top tier
Per month by mention volume