Social Media · alternatives
Alternatives to Tailwind
20 social media tools sit alongside Tailwind in this directory. Below is what separates each from Tailwind on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 20
- With a free tier
- 7
- Cheaper to start
- 2
- Tailwind starts at
- Free, then $11.99/month
Why people look past Tailwind
Only what the record supports. Each point below is a figure on the Tailwind entry measured against the tools listed beside it.
Cost climbs steeply across the tiers
Tailwind publishes 4 tiers, from $11.99/month up to $29.98/month. Teams that outgrow the entry plan can find the next rung a large step, the Tailwind pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Visual social media planning, scheduling, and link-in-bio platform
- No free tier, where Tailwind has one.
- Starts $2.01 a month dearer, at $14/month.
- 3 tiers to Tailwind's 4.
Build your audience organically on social media
- Starts $6.99 a month cheaper, at $5/month.
- 3 tiers to Tailwind's 4.
All-in-one platform to plan, publish, and analyze social media content
- Starts $8.01 a month dearer, at $20/month.
- Sold on a freemium model rather than subscription.
- 3 tiers to Tailwind's 4.
The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access
- Sold on a Free to use, paid X Premium tiers and metered developer API model rather than subscription.
- 3 tiers to Tailwind's 4.
Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company
- Sold on a Free for users, advertising revenue from businesses model rather than subscription.
- 1 tier to Tailwind's 4.
Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it
- Sold on a Free to use, optional ad-free subscription and paid post promotion model rather than subscription.
- 2 tiers to Tailwind's 4.
Every Tailwind alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Tailwind (this page) | Free, then $11.99/month | Subscription | 4 | |
| PlanolyPlanoly offers similar visual scheduling and planning, though across more networks than just Pinterest. | $14/month | Subscription | 3 | vs Tailwind |
| BufferBuffer is a general-purpose social scheduler covering Pinterest among other networks. | Free, then $5/month | - | 3 | vs Tailwind |
| MetricoolMetricool provides multi-network scheduling and analytics as a broader alternative to Tailwind's Pinterest focus. | Free, then $20/month | Freemium | 3 | vs Tailwind |
| X | Free | Free to use, paid X Premium tiers and metered developer API | 3 | vs Tailwind |
| Free | Free for users, advertising revenue from businesses | 1 | vs Tailwind | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | 2 | vs Tailwind |
| Free | Free, funded entirely by targeted advertising | 1 | vs Tailwind | |
| Mention | Free | Freemium | 4 | vs Tailwind |
| YouScan | $499/month | Per month by mention volume and search topics | 2 | vs Tailwind |
| Synthesio | On request | Quote | 1 | vs Tailwind |
| Rival IQ | $239/month | Per month by tracked company count | 3 | vs Tailwind |
| Statusbrew | $69/month | Per user per month | 4 | vs Tailwind |
| Determ | €99/month | Per month by topic and mention volume | 4 | vs Tailwind |
| Brand24 | $199/month | Per month by mention volume | 5 | vs Tailwind |
| Awario | $29/month | Per month by mention volume | 3 | vs Tailwind |
| Khoros | On request | Quote | 1 | vs Tailwind |
| Sked Social | $24/month | Subscription | 4 | vs Tailwind |
| SocialBee | $29/month | Subscription | 3 | vs Tailwind |
| Sendible | $1/month | Subscription | 5 | vs Tailwind |
| Talkwalker | On request | Subscription | 3 | vs Tailwind |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Tailwind badges page.
Cheaper ways to solve the same problem
What you would be giving up
Tailwind is most often brought in for researching high-potential pinterest keywords for a niche, auto-generating pins from new blog or product pages, scheduling a batch of pins at optimal times, boosting reach of top-performing pins through the turbo network, syncing an e-commerce store's catalog into recurring pin content. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Tailwind is broadly right and the question is cost, the Tailwind pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Social Media category lists everything the directory holds, and best social media tools ranks them.
Tailwind runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Tailwind alternatives
- What are the main alternatives to Tailwind?
- 20 other social media tools are listed in this directory, led by Planoly, Buffer, Metricool, X. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Tailwind?
- 7 of the alternatives listed here can be used without paying: Buffer, Metricool, X, Pinterest, Tumblr.
- Is there a cheaper alternative to Tailwind?
- Yes. 2 of the alternatives below start under Tailwind's $11.99/month: Buffer at Free, then $5/month, Sendible at $1/month.
- Why do people look for an alternative to Tailwind?
- On the figures on record, one thing stands out: cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Tailwind?
- Tailwind is most often brought in for researching high-potential pinterest keywords for a niche, auto-generating pins from new blog or product pages, scheduling a batch of pins at optimal times, boosting reach of top-performing pins through the turbo network, syncing an e-commerce store's catalog into recurring pin content. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Tailwind?
- None of the social media tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Tailwind alternatives chosen?
- They are the tools filed in the same category, Social Media, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Tailwind against one of these directly?
- Every alternative below has a side-by-side page against Tailwind covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every social media tool?
- No. It covers what this directory holds in the Social Media category, 20 tools beside Tailwind. The category page lists the rest of the catalogue as it grows.