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Social Media · head to head

Determ vs Tailwind

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Tailwind logo

Tailwind

Social Media

Pinterest and Instagram marketing platform for scheduling and keyword research

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tailwind has a free tier, so it costs nothing to try first.
  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • They diverge on capability: Determ covers Real-time mention alerts, Tailwind covers Keyword research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Tailwind actually diverge.

Attributes where Determ and Tailwind differ
AttributeDetermTailwind
Starting price€99/monthFree
Pricing modelPer month by topic and mention volumesubscription
Free tierNoYes

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Tailwind

  • Keyword research
  • SmartPin
  • SmartSchedule
  • Turbo
  • Ghostwriter AI
  • Website sync
  • Browser extension

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Tailwind
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Tailwind
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Tailwind
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Tailwind

Tailwind

  • Researching high-potential Pinterest keywords for a nichenot Determ
  • Auto-generating pins from new blog or product pagesnot Determ
  • Scheduling a batch of pins at optimal timesnot Determ
  • Boosting reach of top-performing pins through the Turbo networknot Determ
  • Syncing an e-commerce store's catalog into recurring pin contentnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Tailwind

  • Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
  • Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
  • Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Tailwind

Free
  • Pinterest SEO$11.99/month
    • Keyword research
    • Keyword tracking
    • URL-based keywords
  • Pinterest Engagement$11.99/month
    • 2x faster Turbo Pin earnings
    • Unlimited Turbo Pins
    • 90-day Pin boosting
  • Pin Scheduling & Creation$17.99/month
    • Pin creation and writing
    • Weekly automation
    • Smart scheduling
  • All-in bundle$29.98/month
    • All Pin Scheduling, SEO, and Engagement features combined

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Tailwind if

  • You need keyword research.
  • You want to start without paying.
  • You work on web, ios, android.
  • You also want smartpin.
Tailwind review

Questions people ask

Is Determ or Tailwind better?
Neither clearly leads. Determ starts at €99/month and Tailwind at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Tailwind?
Tailwind has a free tier; the other does not. Paid plans start at €99/month for Determ and Free for Tailwind.
Does Determ or Tailwind run on more platforms?
Determ runs on Web, iOS, Android. Tailwind runs on web, ios, android.
Can I use Tailwind for free?
Yes. Tailwind has a free tier, so you can try it without paying. Determ starts at €99/month.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Tailwind is typically brought in for.
What can Determ do that Tailwind cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Tailwind: Does Tailwind have a free plan?

Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.

Source
Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Tailwind: What does Tailwind cost?

Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.

Source
Determ: Does it monitor print or broadcast?

No. Online and social only.

Tailwind: How is usage metered on Tailwind plans?

Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.

Source
Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Tailwind: Can I cancel my Tailwind subscription anytime?

According to Tailwind's pricing page, subscriptions can be canceled at any time.

Source
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