Softwr

Social Media · head to head

Determ vs Loomly

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Loomly starter plan limited to 12 social accounts and 3 users
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Loomly actually diverge.

Attributes where Determ and Loomly differ
AttributeDetermLoomly
Starting price€99/month$49/month
Pricing modelPer month by topic and mention volumesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in Loomly

Nothing recorded that Determ does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Loomly
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Loomly
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Loomly
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Loomly

Loomly

  • Social media scheduling and managementnot Determ
  • Multi-channel social content planningnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose Loomly if

Nothing in the data separates Loomly from Determ on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Determ or Loomly better?
Neither clearly leads. Determ starts at €99/month and Loomly at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Loomly?
Determ starts at €99/month and Loomly at $49/month.
Does Determ or Loomly run on more platforms?
Determ runs on Web, iOS, Android. Loomly runs on Web.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Loomly is typically brought in for.
What can Determ do that Loomly cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
Determ: Does it monitor print or broadcast?

No. Online and social only.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
Share

Related pages

More on Determ

More on Loomly

Keep looking

Other head to heads