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Nonprofits · head to head

Facebook Fundraisers vs Salsa CRM

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofits

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Salsa CRM logo

Salsa CRM

Nonprofits

Integrated CRM and email marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Salsa CRM no longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Salsa CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Facebook Fundraisers and Salsa CRM actually diverge.

Attributes where Facebook Fundraisers and Salsa CRM differ
AttributeFacebook FundraisersSalsa CRM
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
Founded20042000

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Salsa CRM

  • Contact management
  • Email marketing
  • Fundraising tools
  • Advocacy campaigns
  • Analytics
  • Stripe
  • PayPal
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operations
  • Productivity
  • Automation

Salsa CRM

  • Business operations
  • Productivity
  • Automation

Both are used for business operations, productivity, automation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Salsa CRM

  • No longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • Pricing is not published

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Salsa CRM

On request
  • Essential$85/month
    • Contact management
    • Email marketing
  • Advanced$200/month
    • Fundraising tools
    • Advocacy campaigns
    • Reporting

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Salsa CRM if

  • You need contact management.
  • You work on Web, Mobile-responsive.
  • You also want email marketing.
Salsa CRM review

Questions people ask

Is Facebook Fundraisers or Salsa CRM better?
Neither clearly leads. Facebook Fundraisers starts at Free and Salsa CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Salsa CRM?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and On request for Salsa CRM.
Does Facebook Fundraisers or Salsa CRM run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Salsa CRM runs on Web, Mobile-responsive.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Salsa CRM starts at On request.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation.
What can Facebook Fundraisers do that Salsa CRM cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Salsa CRM covers Contact management, Email marketing, Fundraising tools, Advocacy campaigns. Both handle Web support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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