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Nonprofits · head to head

Facebook Fundraisers vs Sumac

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofits

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Sumac logo

Sumac

Nonprofits

Modular nonprofit CRM that pairs donor management with client case management

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Sumac pricing is not published at all, so a small organisation cannot compare Sumac against per contact priced competitors without committing to a sales process.
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Sumac covers Donor and gift management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Facebook Fundraisers and Sumac actually diverge.

Attributes where Facebook Fundraisers and Sumac differ
AttributeFacebook FundraisersSumac
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Windows
Founded2004Unknown

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Sumac

  • Donor and gift management
  • Case management module
  • Memberships and volunteers
  • Grant management
  • Role based permissions
  • Custom fields and forms

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Sumac
  • Productivitynot Sumac
  • Automationnot Sumac

Sumac

  • A social service agency that must record client cases and donor gifts without buying two systemsnot Facebook Fundraisers
  • A charity that wants only donor and grant modules and refuses to pay for an events suite it will not usenot Facebook Fundraisers
  • A Canadian organisation wanting local support hours and receipting conventionsnot Facebook Fundraisers
  • An agency replacing a legacy Access or FileMaker database with something supportednot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Sumac

  • Pricing is not published at all, so a small organisation cannot compare Sumac against per contact priced competitors without committing to a sales process.
  • The interface reflects the product's age, and staff arriving from consumer grade software find navigation and data entry slower than in newer CRMs.
  • Holding client case notes and donor records in one database makes permission design a compliance obligation, and a misconfigured role can expose confidential client material to fundraising staff.
  • The integration catalogue is small, so payment, email and accounting connections outside the listed few mean manual export or paid custom work.
  • Modular licensing means the price rises in visible steps as programmes expand, and organisations frequently discover the module they need most was not in the original quote.

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Sumac

On request
  • Sumac$undefined/year
    • Quoted by module selection and organisation size
    • Case management is a separately licensed module
    • Implementation and data migration quoted separately

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Sumac if

  • You need donor and gift management.
  • You work on Web, Windows.
  • You also want case management module.
Sumac review

Questions people ask

Is Facebook Fundraisers or Sumac better?
Neither clearly leads. Facebook Fundraisers starts at Free and Sumac at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Sumac?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and On request for Sumac.
Does Facebook Fundraisers or Sumac run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Sumac runs on Web, Windows.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Sumac starts at On request.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Sumac is typically brought in for.
What can Facebook Fundraisers do that Sumac cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Sumac covers Donor and gift management, Case management module, Memberships and volunteers, Grant management.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Sumac: Is Sumac the same product as Societ?

The vendor has been moving its products under the Societ brand, so you may see both names for the same platform during a sales cycle.

Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Sumac: Can it handle client case management?

Yes, that is its clearest differentiator among donor CRMs. It is a licensed module, not part of the base product.

Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Sumac: Is pricing published?

No. It is quoted by module and organisation size, which makes like for like comparison harder than with published per contact products.

Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Sumac: Does it work for US charities?

Yes, though the vendor is Canadian and its receipting and support conventions are strongest for Canadian organisations.

Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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