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EveryAction vs Facebook Fundraisers

EveryAction logo

EveryAction

Software

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Facebook Fundraisers logo

Facebook Fundraisers

Software

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • They diverge on capability: EveryAction covers Donor management, Facebook Fundraisers covers Campaign creation.

Where they differ

Only the attributes on which EveryAction and Facebook Fundraisers actually diverge.

Attributes where EveryAction and Facebook Fundraisers differ
AttributeEveryActionFacebook Fundraisers
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded20072004

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operations
  • Productivity
  • Automation

Facebook Fundraisers

  • Business operations
  • Productivity
  • Automation

Both are used for business operations, productivity, automation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Questions people ask

Is EveryAction or Facebook Fundraisers better?
Neither clearly leads. EveryAction starts at On request and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Facebook Fundraisers?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at On request for EveryAction and Free for Facebook Fundraisers.
Does EveryAction or Facebook Fundraisers run on more platforms?
EveryAction runs on Web, Mobile-responsive. Facebook Fundraisers runs on Web, iOS, Android.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. EveryAction starts at On request.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation.
What can EveryAction do that Facebook Fundraisers cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Both handle Web support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

More on EveryAction

More on Facebook Fundraisers

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