Nonprofit & Fundraising · head to head
Charity Navigator vs Facebook Fundraisers

Charity Navigator
Nonprofit & Fundraising
Nonprofit intelligence and rating platform
- From
- Free
- Rated
- -

Facebook Fundraisers
Nonprofit & Fundraising
Integrated fundraising on Facebook
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- They diverge on capability: Charity Navigator covers Nonprofit ratings, Facebook Fundraisers covers Campaign creation.
Where they differ
Only the attributes on which Charity Navigator and Facebook Fundraisers actually diverge.
| Attribute | Charity Navigator | Facebook Fundraisers |
|---|---|---|
| Pricing model | free | Unknown |
| Platforms | Web, Mobile-responsive | Web, iOS, Android |
| Founded | 2001 | 2004 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Charity Navigator
- Nonprofit ratings
- Financial analysis
- Donor reviews
- Impact metrics
- Fundraising data
- GiveWell
- BBB Wise Giving Alliance
- Mobile-responsive support
Only in Facebook Fundraisers
- Campaign creation
- Donation collection
- Social sharing
- Donation tracking
- Team fundraising
- Facebook Pages
- Messenger
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Charity Navigator
- Business operations
- Productivity
- Automation
Facebook Fundraisers
- Business operations
- Productivity
- Automation
Both are used for business operations, productivity, automation, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Charity Navigator
- Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).
Facebook Fundraisers
- No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
- No recurring giving option after discontinuation in 2023, limiting lifetime donor value
- Limited customization and branding control compared to dedicated fundraising platforms
- Not available in European Economic Area countries as of July 1, 2024
Pricing, plan by plan
Charity Navigator
Free- Free ProfileFree
- Nonprofit profile
- Ratings
- Financial data
Facebook Fundraisers
Free- Standard$undefined/mo
- Donation collection
- Birthday fundraisers
- Matching donations on Instagram
Which should you pick?
Choose Charity Navigator if
- You need nonprofit ratings.
- You want to start without paying.
- You work on Web, Mobile-responsive.
- You also want financial analysis.
Choose Facebook Fundraisers if
- You need campaign creation.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want donation collection.
Questions people ask
- Is Charity Navigator or Facebook Fundraisers better?
- Neither clearly leads. Charity Navigator starts at Free and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Charity Navigator or Facebook Fundraisers?
- Charity Navigator starts at Free and Facebook Fundraisers at Free.
- Does Charity Navigator or Facebook Fundraisers run on more platforms?
- Charity Navigator runs on Web, Mobile-responsive. Facebook Fundraisers runs on Web, iOS, Android.
- Can I use Charity Navigator for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Charity Navigator best used for?
- Charity Navigator is most often used for business operations, productivity, automation.
- What can Charity Navigator do that Facebook Fundraisers cannot?
- Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Both handle Web support.
Answered from the vendors’ own pages
Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?
Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.
SourceFacebook Fundraisers: When will I receive my donations?
Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.
SourceFacebook Fundraisers: Can I collect donor email addresses?
No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.
SourceFacebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?
No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.
SourceFacebook Fundraisers: What platforms can I use to fundraise on?
Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.
SourceRelated pages
More on Charity Navigator
More on Facebook Fundraisers
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