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Nonprofits · head to head

Facebook Fundraisers vs Keela

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofits

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Keela logo

Keela

Nonprofits

Nonprofit CRM and fundraising platform with Canadian tax receipting built in

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Keela pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Keela covers Donor records and segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Facebook Fundraisers and Keela actually diverge.

Attributes where Facebook Fundraisers and Keela differ
AttributeFacebook FundraisersKeela
Starting priceFreeOn request
Pricing modelUnknownPer month by contact count
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded2004Unknown

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Keela

  • Donor records and segmentation
  • CRA and IRS receipting
  • Donation forms and pages
  • Email and automation
  • Grant and pledge tracking
  • Reporting dashboards

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Keela
  • Productivitynot Keela
  • Automationnot Keela

Keela

  • A Canadian registered charity that must issue CRA compliant receipts without building templates itselfnot Facebook Fundraisers
  • A development team of two to five people replacing spreadsheets and a mailing toolnot Facebook Fundraisers
  • An organisation already running Aplos fund accounting that wants gifts to post through automaticallynot Facebook Fundraisers
  • A bilingual charity sending French and English donor communications from one contact listnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Keela

  • Pricing scales with contact count, so a charity that keeps twenty years of lapsed donors pays every month for records it never contacts, and the only fix is deleting history it may need for reporting.
  • The email marketing tools are adequate for donor appeals but weaker than a dedicated platform, so organisations with heavy newsletter programmes end up paying for a second tool and syncing lists.
  • Custom reporting is limited to the fields and filters Keela exposes, so questions the product did not anticipate require exporting to a spreadsheet.
  • The integration list is short next to Salesforce or Blackbaud, so a charity running an unusual event, membership or advocacy tool will be moving data by CSV.
  • Since the 2023 Aplos acquisition the roadmap serves a combined accounting and fundraising suite, so investment favours the accounting join rather than standalone CRM depth.

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Keela

On request
  • Keela$undefined/month
    • Published tiers priced by number of contacts held, not by user seat
    • Higher tiers unlock automation, custom fields and additional reporting
    • Card processing is charged separately by the payment processor

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Keela if

  • You need donor records and segmentation.
  • You also want cra and irs receipting.
Keela review

Questions people ask

Is Facebook Fundraisers or Keela better?
Neither clearly leads. Facebook Fundraisers starts at Free and Keela at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Keela?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and On request for Keela.
Does Facebook Fundraisers or Keela run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Keela runs on Web.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Keela starts at On request.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Keela is typically brought in for.
What can Facebook Fundraisers do that Keela cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Keela covers Donor records and segmentation, CRA and IRS receipting, Donation forms and pages, Email and automation.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Keela: Does Keela issue CRA compliant tax receipts?

Yes, receipt numbering, required wording and batch issuance are built in, which is the main reason Canadian charities choose it over US products.

Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Keela: Who owns Keela?

Aplos Software, a US fund accounting vendor, acquired it in 2023. Keela is still sold as its own product but shares a roadmap with Aplos.

Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Keela: Is pricing per user?

No, it is by contact count. Adding staff does not raise the bill, growing the mailing list does.

Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Keela: Can it replace a fund accounting system?

No. It records income and pledges but does not do fund accounting, so you still need Aplos, QuickBooks or an equivalent.

Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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