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Facebook Fundraisers vs Salesforce for Nonprofits

Facebook Fundraisers logo

Facebook Fundraisers

Software

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Software

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Salesforce for Nonprofits covers Donor management.

Where they differ

Only the attributes on which Facebook Fundraisers and Salesforce for Nonprofits actually diverge.

Attributes where Facebook Fundraisers and Salesforce for Nonprofits differ
AttributeFacebook FundraisersSalesforce for Nonprofits
Pricing modelUnknownsubscription
Founded20041999

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Google Analytics
  • Slack

Both cover

  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Salesforce for Nonprofits
  • Productivitynot Salesforce for Nonprofits
  • Automationnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Facebook Fundraisers
  • Consolidating donor, grant and program data on the Salesforce platformnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Facebook Fundraisers or Salesforce for Nonprofits better?
Neither clearly leads. Facebook Fundraisers starts at Free and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Salesforce for Nonprofits?
Facebook Fundraisers starts at Free and Salesforce for Nonprofits at Free.
Does Facebook Fundraisers or Salesforce for Nonprofits run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Salesforce for Nonprofits runs on Web, IOS, Android.
Can I use Facebook Fundraisers for free?
Both have a free tier, so you can try either at no cost before committing.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Salesforce for Nonprofits is typically brought in for.
What can Facebook Fundraisers do that Salesforce for Nonprofits cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Both handle Web support, IOS support, Android support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

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