Bokunvs
FareHarbor
FareHarbor: If you would rather pay nothing monthly and add a booking fee to the customer price
Bokun
Tour and activity booking platform tied to Viator distribution, from free to $499 a month
As of 31 August 2026, Bokun has a free plan and paid plans start at $49/month. A booking and channel management system for experience operators, owned by Viator and TripAdvisor. Softwr lists it under Travel. Bokun is made by Bokun ehf, part of Tripadvisor, available on Web, iOS, Android.
Overview
What Bokun does
Bokun is a reservation and distribution platform for tour, activity and attraction operators, owned by Viator, part of Tripadvisor. It handles product setup and availability, online checkout widgets for your own site, a marketplace for reselling other operators products, a channel manager pushing inventory to over two thousand resellers, and back-office functions such as vouchers and manifests. The pricing structure is where the ownership shows. Plans run from a free tier for a single user through Start at $49 a month with a 1.5% booking fee, Plus at $149 with 1.25%, to Premium at $499 with 1%. Bookings that come through Viator carry no Bokun booking fee on the paid plans, and offline bookings entered by phone or in person carry none either. In other words, the fee falls on direct bookings taken through your own widget and on other channels, while Viator volume is free. That asymmetry quietly makes the parent marketplace the cheapest channel to sell through, and it is the single fact that should shape whether you adopt it. Buyers are experience operators of all sizes, particularly those already selling meaningfully through Viator. The trade-off is strategic dependence: adopting Bokun deepens your relationship with a marketplace whose commission you may be trying to reduce.
What people use it for
- An operator already doing significant Viator volume who wants that channel to cost nothing in software fees
- A city tour company reselling partner products and taking commission through the Bokun marketplace
- An operator wanting a fixed monthly subscription rather than a percentage of every booking as FareHarbor charges
- A business taking most bookings by phone, which incur no Bokun booking fee at all
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Bokun.
- Viator bookings are exempt from the booking fee while your own direct bookings are not, so the pricing structure rewards selling through the parent marketplace rather than through your own site.
- The booking fee sits on top of the monthly subscription, so an operator on Start pays $49 plus 1.5% of direct online revenue and the plan price alone understates the cost.
- The free plan is limited to a single user and constrained features, so any business with staff has to move to a paid tier almost immediately.
- Adopting it deepens commercial dependence on Tripadvisor and Viator, which is uncomfortable if your strategy is reducing OTA commission exposure.
- Reporting and back-office depth are lighter than dedicated operator platforms, so businesses with complex resource scheduling or multi-site operations often need workarounds.
Cross-shopped
What people choose instead of Bokun
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- BokunvsRedeam
Redeam: If your need is reseller connectivity and redemption rather than your own booking engine
- BokunvsCloudbeds
Cloudbeds: If you sell accommodation alongside experiences and need a property system too
Pricing
What Bokun costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- One user
- No monthly fee
- No Bokun booking fee
- Limited feature access compared with paid tiers
Start
$49 /mo
- Up to 5 users
- 1.5% booking fee on direct online bookings
- No booking fee on Viator bookings
- No booking fee on offline bookings
- Access to 2,600 plus resellers
- Cancel anytime
Plus
$149 /mo
- Up to 10 users
- 1.25% booking fee on direct online bookings
- No Bokun fee on Viator bookings
- Fee pass-through to customers available
Premium
$499 /mo
- Unlimited users
- 1% booking fee on direct online bookings
- No Bokun fee on Viator bookings
- Priority support
Capabilities
Features
Channel manager
Inventory pushed to over two thousand OTAs and resellers including Viator and GetYourGuide
Booking widgets
Embeddable checkout for your own website with fee pass-through option
Marketplace
Reselling other operators products and having yours resold on agreed commission
Product and availability setup
Seasonal schedules, capacity, pricing tiers and resource management
Offline bookings
Phone and walk-in bookings entered manually with no Bokun booking fee
Vouchers and redemption
Ticket issue and scan-based redemption at the point of delivery
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Are Viator bookings really free of Bokun fees?
Yes on the paid plans. Direct online bookings through your own widget carry 1% to 1.5% depending on tier.
Can I pass the booking fee to customers?
Yes, on the paid plans the fee can be added to the customer price rather than absorbed.
Who owns Bokun?
Viator, which is part of Tripadvisor.
Is the free plan usable in a real business?
Only for a solo operator. It is one user with limited features.
Keep looking
Where to go from Bokun
- Bokun alternativesEvery product people weigh against it
- Bokun pricingPlans, floors and what the tiers exclude
- Bokun badgesWhich rules it meets, and the figure behind each
- All Travel softwareThe full category
- Best Travel softwareThe shortlist, and how it was cut
Best Travel software for
Compare Bokun with
- Redeam
- FareHarbor
- Cloudbeds
- SiteMinder
- Rezdy
- Uplisting
- Beds24
- Hostfully
- Smoobu
- Lodgify
- Sabre Red 360
- Kayak
- Lyft
- Ola
- PriceLabs
- Regiondo
- Redeam
- Little Hotelier
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Softwr does not host reviews and shows no star rating for Bokun, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Bokun
Bokun alternatives
What people switch to, and what they give up
Bokun pricing
Every tier, and where the cost actually lands
Compare Bokun
Put it head to head with anything we hold
Bokun badge
Its rating, and an embed for your own site
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