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Travel · head to head

Bokun vs PriceLabs

Bokun logo

Bokun

Travel

Tour and activity booking platform tied to Viator distribution, from free to $499 a month

From
Free
Rated
-
Full reviewWebsite
PriceLabs logo

PriceLabs

Travel

Dynamic pricing and market data for vacation rentals and small hotels

From
$19.99/month
Rated
-
Full reviewWebsite

The short version

  • Only Bokun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bokun viator bookings are exempt from the booking fee while your own direct bookings are not, so the pricing structure rewards selling through the parent marketplace rather than through your own site.; PriceLabs the market dashboard is a separate subscription from the pricing engine, so the widely quoted 19.99 figure is not what most serious users pay per listing.
  • They diverge on capability: Bokun covers Channel manager, PriceLabs covers Dynamic nightly pricing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bokun and PriceLabs actually diverge.

Attributes where Bokun and PriceLabs differ
AttributeBokunPriceLabs
Starting priceFree$19.99/month
Pricing modelPer month plus a booking feePer listing per month
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bokun

  • Channel manager
  • Booking widgets
  • Marketplace
  • Product and availability setup
  • Offline bookings
  • Vouchers and redemption

Only in PriceLabs

  • Dynamic nightly pricing
  • Customisable profiles
  • Minimum stay automation
  • Orphan gap handling
  • Market dashboards
  • Neighbourhood data
  • Portfolio management
  • Direct channel and PMS sync

What people use each for

The jobs each tool is most often brought in to do.

Bokun

  • An operator already doing significant Viator volume who wants that channel to cost nothing in software feesnot PriceLabs
  • A city tour company reselling partner products and taking commission through the Bokun marketplacenot PriceLabs
  • An operator wanting a fixed monthly subscription rather than a percentage of every booking as FareHarbor chargesnot PriceLabs
  • A business taking most bookings by phone, which incur no Bokun booking fee at allnot PriceLabs

PriceLabs

  • A manager encoding a single pricing policy across two hundred listings rather than tuning each onenot Bokun
  • An owner in a seasonal market wanting automatic last-minute discounting without watching the calendarnot Bokun
  • An operator filling orphan gaps that would otherwise sit empty between bookingsnot Bokun
  • A small hotel on Cloudbeds wanting rental-style demand pricing without a full revenue management systemnot Bokun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bokun

  • Viator bookings are exempt from the booking fee while your own direct bookings are not, so the pricing structure rewards selling through the parent marketplace rather than through your own site.
  • The booking fee sits on top of the monthly subscription, so an operator on Start pays $49 plus 1.5% of direct online revenue and the plan price alone understates the cost.
  • The free plan is limited to a single user and constrained features, so any business with staff has to move to a paid tier almost immediately.
  • Adopting it deepens commercial dependence on Tripadvisor and Viator, which is uncomfortable if your strategy is reducing OTA commission exposure.
  • Reporting and back-office depth are lighter than dedicated operator platforms, so businesses with complex resource scheduling or multi-site operations often need workarounds.

PriceLabs

  • The market dashboard is a separate subscription from the pricing engine, so the widely quoted 19.99 figure is not what most serious users pay per listing.
  • The revenue share alternative at one per cent of bookings is a poor deal for high average daily rate properties, where it can cost several times the per-listing price.
  • Market data quality collapses in destinations with few tracked listings, which is precisely where an owner has the least pricing intuition of their own.
  • It will happily discount to zero margin if the base price and minimum are set carelessly, and the tool does not know your cost base, so an inattentive user can lose money faster than they would manually.
  • It prices but does not distribute or manage; you still need a PMS or channel manager underneath, and rate push failures between the two systems are a recurring support burden.

Pricing, plan by plan

Bokun

Free
  • FreeFree
    • One user
    • No monthly fee
    • No Bokun booking fee
  • Start$49/month
    • Up to 5 users
    • 1.5% booking fee on direct online bookings
    • No booking fee on Viator bookings
  • Plus$149/month
    • Up to 10 users
    • 1.25% booking fee on direct online bookings
    • No Bokun fee on Viator bookings
  • Premium$499/month
    • Unlimited users
    • 1% booking fee on direct online bookings
    • No Bokun fee on Viator bookings

PriceLabs

$19.99/month
  • Dynamic Pricing$19.99/month
    • Per listing per month at low volume
    • Volume tiers fall toward about 5.99 per listing past 100 units
    • Rate, minimum stay and orphan gap automation
  • Market Dashboard$9.99/month
    • Charged separately from the pricing engine
    • Competitor rates, occupancy and forward demand
    • Per market subscribed
  • Portfolio$499/month
    • Flat monthly rate for larger portfolios, roughly 60 units and above
    • All pricing features included
    • Alternative to per-listing billing
  • Revenue share option$undefined/month
    • One per cent of booking revenue instead of a per-listing fee
    • Suits low-rate or low-occupancy listings
    • Becomes expensive on high average daily rates

Which should you pick?

Choose Bokun if

  • You need channel manager.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want booking widgets.
Bokun review

Choose PriceLabs if

  • You need dynamic nightly pricing.
  • You also want customisable profiles.
PriceLabs review

Questions people ask

Is Bokun or PriceLabs better?
Neither clearly leads. Bokun starts at Free and PriceLabs at $19.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bokun or PriceLabs?
Bokun has a free tier; the other does not. Paid plans start at Free for Bokun and $19.99/month for PriceLabs.
Does Bokun or PriceLabs run on more platforms?
Bokun runs on Web, iOS, Android. PriceLabs runs on Web.
Can I use Bokun for free?
Yes. Bokun has a free tier, so you can try it without paying. PriceLabs starts at $19.99/month.
What is Bokun best used for?
Bokun is most often used for an operator already doing significant viator volume who wants that channel to cost nothing in software fees, a city tour company reselling partner products and taking commission through the bokun marketplace, an operator wanting a fixed monthly subscription rather than a percentage of every booking as fareharbor charges, a business taking most bookings by phone, which incur no bokun booking fee at all. Of those, an operator already doing significant viator volume who wants that channel to cost nothing in software fees and a city tour company reselling partner products and taking commission through the bokun marketplace are not what PriceLabs is typically brought in for.
What can Bokun do that PriceLabs cannot?
Bokun covers Channel manager, Booking widgets, Marketplace, Product and availability setup. PriceLabs covers Dynamic nightly pricing, Customisable profiles, Minimum stay automation, Orphan gap handling.

Answered from the vendors’ own pages

Bokun: Are Viator bookings really free of Bokun fees?

Yes on the paid plans. Direct online bookings through your own widget carry 1% to 1.5% depending on tier.

PriceLabs: What does PriceLabs cost for ten listings?

Around 19.99 US dollars per listing per month at that volume for dynamic pricing, plus about 9.99 per market for the dashboard if you want the competitor data.

Bokun: Can I pass the booking fee to customers?

Yes, on the paid plans the fee can be added to the customer price rather than absorbed.

PriceLabs: Should I take the one per cent revenue share instead?

Only if your average nightly rate and occupancy are low. On a listing earning 40,000 dollars a year the revenue share costs roughly 400 dollars against about 240 for the per-listing plan.

Bokun: Who owns Bokun?

Viator, which is part of Tripadvisor.

PriceLabs: Does it work for hotels?

It connects to Cloudbeds and similar systems and is used by small properties, but it is built around rental demand signals rather than hotel segmentation and forecasting.

Bokun: Is the free plan usable in a real business?

Only for a solo operator. It is one user with limited features.

PriceLabs: Can I override the algorithm?

Extensively. Base price, minimum and maximum, seasonal profiles and day-of-week adjustments are all directly editable and reusable across a portfolio.

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