Softwr

Sales Enablement · head to head

Bigtincan vs Custify

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Bigtincan covers AI content recommendations, Custify covers Health scores.

Where they differ

Only the attributes on which Bigtincan and Custify actually diverge.

Attributes where Bigtincan and Custify differ
AttributeBigtincanCustify
Starting priceOn request$399/month
PlatformsWeb, iOS, AndroidWeb
CategorySales EnablementCustomer Success
Founded20082017

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • HubSpot
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Success
  • Sales Enablementnot Custify
  • Ai Automationnot Custify

Custify

  • Customer Success
  • Saasnot Bigtincan
  • Automationnot Bigtincan

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is Bigtincan or Custify better?
Neither clearly leads. Bigtincan starts at On request and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Custify?
Bigtincan starts at On request and Custify at $399/month.
Does Bigtincan or Custify run on more platforms?
Bigtincan runs on Web, iOS, Android. Custify runs on Web.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, sales enablement and ai automation are not what Custify is typically brought in for.
What can Bigtincan do that Custify cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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