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E-Commerce · head to head

BackToMe vs Trustpilot

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Trustpilot logo

Trustpilot

E-Commerce

Review management platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Trustpilot has a free tier, so it costs nothing to try first.
  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • They diverge on capability: BackToMe covers Floating withdrawal button, Trustpilot covers Review collection.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Trustpilot actually diverge.

Attributes where BackToMe and Trustpilot differ
AttributeBackToMeTrustpilot
Starting price€25/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown2011

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Trustpilot
  • Producing dated proof of a cancellation in a customer disputenot Trustpilot
  • Handling withdrawal requests across several EU languagesnot Trustpilot
  • Running one withdrawal process across multiple storefrontsnot Trustpilot
  • Passing a consumer-protection audit with exportable recordsnot Trustpilot

Trustpilot

  • Review collection and managementnot BackToMe
  • Customer reputation monitoringnot BackToMe
  • Review widget integrationnot BackToMe
  • Multi-location business review trackingnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Trustpilot

Free
  • FreeFree
    • 50 review invitations monthly
    • Unlimited Support Center access
    • Basic review collection and management
  • Starter$99/month
    • 100 review invitations monthly
    • 2 widgets, 1 user, 1 domain
    • 15 integrations
  • Plus$319/month
    • 300 invitations monthly
    • 10 widgets, 3 users
    • Up to 3 domains
  • Premium$799/month
    • 1,000 invitations monthly
    • 21 widgets, 10 users
    • Unlimited domains

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.
Trustpilot review

Questions people ask

Is BackToMe or Trustpilot better?
Neither clearly leads. BackToMe starts at €25/month and Trustpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Trustpilot?
Trustpilot has a free tier; the other does not. Paid plans start at €25/month for BackToMe and Free for Trustpilot.
Does BackToMe or Trustpilot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Trustpilot for free?
Yes. Trustpilot has a free tier, so you can try it without paying. BackToMe starts at €25/month.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Trustpilot is typically brought in for.
What can BackToMe do that Trustpilot cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Trustpilot: Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Trustpilot: What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Trustpilot: Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
Trustpilot: Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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