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E-Commerce · head to head

BackToMe vs Mailchimp

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: BackToMe covers Floating withdrawal button, Mailchimp covers Email campaigns.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Mailchimp actually diverge.

Attributes where BackToMe and Mailchimp differ
AttributeBackToMeMailchimp
Starting price€25/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Mailchimp
  • Producing dated proof of a cancellation in a customer disputenot Mailchimp
  • Handling withdrawal requests across several EU languagesnot Mailchimp
  • Running one withdrawal process across multiple storefrontsnot Mailchimp
  • Passing a consumer-protection audit with exportable recordsnot Mailchimp

Mailchimp

  • Email newslettersnot BackToMe
  • E-commerce marketingnot BackToMe
  • Lead generationnot BackToMe
  • Customer engagementnot BackToMe
  • Marketing automationnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is BackToMe or Mailchimp better?
Neither clearly leads. BackToMe starts at €25/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at €25/month for BackToMe and Free for Mailchimp.
Does BackToMe or Mailchimp run on more platforms?
BackToMe runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. BackToMe starts at €25/month.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Mailchimp is typically brought in for.
What can BackToMe do that Mailchimp cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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