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Trustpilot

Review management platform for ecommerce

As of 30 August 2026, Trustpilot has a free plan and paid plans start at $99/month. Trustpilot is a review management platform that helps ecommerce businesses collect, manage, and display customer reviews. Softwr lists it under E-Commerce. Trustpilot is launched in 2011, available on Web.

Overview

What Trustpilot does

Trustpilot is a review management platform that helps ecommerce businesses collect, manage, and display customer reviews. It builds trust with potential customers and provides valuable feedback for improving products and services.

What people use it for

  • Review collection and management
  • Customer reputation monitoring
  • Review widget integration
  • Multi-location business review tracking

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Trustpilot.

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Cross-shopped

What people choose instead of Trustpilot

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Trustpilot costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • 50 review invitations monthly
  • Unlimited Support Center access
  • Basic review collection and management

Starter

$99 /mo

  • 100 review invitations monthly
  • 2 widgets, 1 user, 1 domain
  • 15 integrations
  • Designed for small businesses (up to $5M revenue)
  • Available to new customers only
  • 12-month commitment, billed annually

Plus

$319 /mo

  • 300 invitations monthly
  • 10 widgets, 3 users
  • Up to 3 domains
  • All integrations, profile customization
  • 14-day free trial
  • Price per domain

Premium

$799 /mo

  • 1,000 invitations monthly
  • 21 widgets, 10 users
  • Unlimited domains
  • Dedicated Customer Success Manager
  • Advanced analytics and dashboards
  • Price per domain

Enterprise

On request

  • Unlimited invitations
  • 22 widgets, 1,000 users
  • Custom pricing
  • Dedicated support and optimization tools
  • Contact sales for estimate

Capabilities

Features

  • Review collection

  • Email surveys

  • Review moderation

  • Analytics dashboard

  • Response management

  • Star rating display

  • Widgets

  • API access

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source

Behind it

Who makes Trustpilot

Company
Trustpilot
Based in
Copenhagen, Denmark
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Softwr does not host reviews and shows no star rating for Trustpilot, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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