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E-Commerce · head to head

Swell Commerce vs Trustpilot

Swell Commerce logo

Swell Commerce

E-Commerce

Headless ecommerce for modern brands

From
$29/month
Rated
-
Trustpilot logo

Trustpilot

E-Commerce

Review management platform for ecommerce

From
Free
Rated
-

The short version

  • Only Trustpilot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Swell Commerce each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited; Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • They diverge on capability: Swell Commerce covers Headless architecture, Trustpilot covers Review collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Swell Commerce and Trustpilot actually diverge.

Attributes where Swell Commerce and Trustpilot differ
AttributeSwell CommerceTrustpilot
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20192011

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swell Commerce

  • Headless architecture
  • GraphQL & REST APIs
  • Subscription commerce
  • Multi-currency support
  • Inventory management
  • Custom checkout
  • Webhook integrations
  • Developer-friendly SDK

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Swell Commerce

  • Running a headless commerce backend with APIs for a custom storefrontnot Trustpilot
  • Selling subscription products alongside one off purchasesnot Trustpilot
  • Operating multi currency stores from one commerce backendnot Trustpilot

Trustpilot

  • Review collection and managementnot Swell Commerce
  • Customer reputation monitoringnot Swell Commerce
  • Review widget integrationnot Swell Commerce
  • Multi-location business review trackingnot Swell Commerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swell Commerce

  • Each plan carries an annual revenue ceiling, and exceeding it is charged as a percentage of the excess: 2 percent on Starter down to 0.4 percent on Unlimited
  • Starter at $29 a month allows 2 admin users and includes only 100,000 API requests and 1GB of storage per month
  • Additional API requests cost $5 per 100,000 and extra storage $5 per GB
  • Role based permissions and developer support are restricted to the Unlimited plan at $2,250 a month
  • Advanced reports and priced currencies require the Standard plan or higher
  • Published prices are the billed yearly rates, so monthly billing costs more

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Pricing, plan by plan

Swell Commerce

$29/month
  • Starter$29/month
    • Up to $50K annual revenue
    • Basic reports
    • Up to 5 admin users
  • Basic$79/month
    • Up to $250K annual revenue
    • Most popular plan
    • Basic reports
  • Standard$299/month
    • Up to $1M annual revenue
    • Advanced reports
    • Up to 15 admin users
  • Unlimited$2250/month
    • Up to $5M annual revenue
    • Unlimited scalability and granular control
    • Unlimited admin users

Trustpilot

Free
  • FreeFree
    • 50 review invitations monthly
    • Unlimited Support Center access
    • Basic review collection and management
  • Starter$99/month
    • 100 review invitations monthly
    • 2 widgets, 1 user, 1 domain
    • 15 integrations
  • Plus$319/month
    • 300 invitations monthly
    • 10 widgets, 3 users
    • Up to 3 domains
  • Premium$799/month
    • 1,000 invitations monthly
    • 21 widgets, 10 users
    • Unlimited domains

Which should you pick?

Choose Swell Commerce if

  • You need headless architecture.
  • You also want graphql & rest apis.

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.

Questions people ask

Is Swell Commerce or Trustpilot better?
Neither clearly leads. Swell Commerce starts at $29/month and Trustpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swell Commerce or Trustpilot?
Trustpilot has a free tier; the other does not. Paid plans start at $29/month for Swell Commerce and Free for Trustpilot.
Does Swell Commerce or Trustpilot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Trustpilot for free?
Yes. Trustpilot has a free tier, so you can try it without paying. Swell Commerce starts at $29/month.
What is Swell Commerce best used for?
Swell Commerce is most often used for running a headless commerce backend with apis for a custom storefront, selling subscription products alongside one off purchases, operating multi currency stores from one commerce backend. Of those, running a headless commerce backend with apis for a custom storefront and selling subscription products alongside one off purchases are not what Trustpilot is typically brought in for.
What can Swell Commerce do that Trustpilot cannot?
Swell Commerce covers Headless architecture, GraphQL & REST APIs, Subscription commerce, Multi-currency support. Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard.

Answered from the vendors’ own pages

Swell Commerce: How much does Swell Commerce cost?

Swell offers four tiers starting at $29 per month for Starter and going up to $2,250 per month for Unlimited. Annual billing provides a 25% discount compared to monthly billing. All prices are in USD.

Source
Trustpilot: Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
Swell Commerce: What are Swell's revenue tier overages?

Each plan includes a revenue ceiling based on 12-month trailing sales. Starter allows up to $50K with 2% overage, Basic allows $250K with 1.5% overage, Standard allows $1M with 1% overage, and Unlimited allows $5M with 0.4% overage. Custom plans are available for merchants exceeding $10M annually.

Source
Trustpilot: What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
Trustpilot: Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
Trustpilot: Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source
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