Softwr

E-Commerce · head to head

BackToMe vs Gumroad

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Gumroad logo

Gumroad

E-Commerce

Hosted storefront for selling digital products, memberships and courses on a per sale fee

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Gumroad the fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • They diverge on capability: BackToMe covers Floating withdrawal button, Gumroad covers Digital product delivery.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Gumroad actually diverge.

Attributes where BackToMe and Gumroad differ
AttributeBackToMeGumroad
Starting price€25/monthOn request
Pricing modelsubscriptiontransaction

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Gumroad

  • Digital product delivery
  • Memberships and subscriptions
  • Merchant of record
  • No monthly subscription
  • Discover marketplace
  • Hosted checkout
  • Licence keys
  • Email to customers

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Gumroad
  • Producing dated proof of a cancellation in a customer disputenot Gumroad
  • Handling withdrawal requests across several EU languagesnot Gumroad
  • Running one withdrawal process across multiple storefrontsnot Gumroad
  • Passing a consumer-protection audit with exportable recordsnot Gumroad

Gumroad

  • An individual creator selling ebooks, templates or presets without wanting to run any infrastructurenot BackToMe
  • A developer selling a small software product that needs licence key issuance and deliverynot BackToMe
  • A writer or educator running a paid membership or course for an existing audiencenot BackToMe
  • Anyone selling digital goods internationally who does not want to register for VAT across jurisdictionsnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Gumroad

  • The fee is a flat percentage of every sale with no monthly plan to cap it, so a product that succeeds pays proportionally more forever, and past a certain monthly revenue a self-hosted cart plus a payment processor costs a fraction of it.
  • Sales that come through the Discover marketplace carry a substantially higher cut, so marketplace-sourced revenue is materially less profitable than direct revenue and the two need tracking separately to know what the channel is really worth.
  • The storefront is a Gumroad-hosted page with limited layout and branding control, so the customer experience is recognisably Gumroad's rather than yours, and there is no template language to extend it.
  • Stored payment methods cannot be transferred to another platform, so migrating an active membership requires every subscriber to re-enter their card, and the churn that causes is the real exit cost rather than any contract term.
  • Acting as merchant of record means Gumroad, not you, is the party in the customer's bank statement and in the tax records, which simplifies compliance but weakens the direct customer relationship and limits what you can do with the transaction data.

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Gumroad

On request
  • Direct Sales$undefined/mo
  • Marketplace Discovery$undefined/mo

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Gumroad if

  • You need digital product delivery.
  • You also want memberships and subscriptions.
Gumroad review

Questions people ask

Is BackToMe or Gumroad better?
Neither clearly leads. BackToMe starts at €25/month and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Gumroad?
BackToMe starts at €25/month and Gumroad at On request.
Does BackToMe or Gumroad run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Gumroad is typically brought in for.
What can BackToMe do that Gumroad cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Gumroad covers Digital product delivery, Memberships and subscriptions, Merchant of record, No monthly subscription.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Gumroad: How does Gumroad charge?

A flat percentage of each sale rather than a monthly subscription, with a higher rate on sales it sources through Discover. Check the current pricing page for whether payment processing is included in or added to that percentage.

BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Gumroad: When does it stop making financial sense?

When your monthly revenue times the percentage exceeds what a hosted cart subscription plus standard processing would cost. That crossover arrives earlier than most sellers expect.

BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Gumroad: Does it handle VAT on digital goods?

Yes. It acts as merchant of record and takes on calculating and remitting VAT and sales tax on digital sales, which is the main reason solo creators selling internationally choose it.

BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
Gumroad: Can I move my subscribers elsewhere later?

You can export customer records, but not stored payment methods. Every active subscriber has to re-enter a card on the new platform, and some will not.

BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
Gumroad: Can I sell physical products?

It is built for digital goods. Inventory, shipping and fulfilment are not what it is designed around, so a physical catalogue belongs on a store platform.

BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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