Softwr

E-Commerce · head to head

BackToMe vs Drip

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • They diverge on capability: BackToMe covers Floating withdrawal button, Drip covers Ecommerce data sync.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Drip actually diverge.

Attributes where BackToMe and Drip differ
AttributeBackToMeDrip
Starting price€25/month$39/month
Pricing modelsubscriptionPer month by contact count
PlatformsWebWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Drip
  • Producing dated proof of a cancellation in a customer disputenot Drip
  • Handling withdrawal requests across several EU languagesnot Drip
  • Running one withdrawal process across multiple storefrontsnot Drip
  • Passing a consumer-protection audit with exportable recordsnot Drip

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not BackToMe
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not BackToMe
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not BackToMe
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Questions people ask

Is BackToMe or Drip better?
Neither clearly leads. BackToMe starts at €25/month and Drip at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Drip?
BackToMe starts at €25/month and Drip at $39/month.
Does BackToMe or Drip run on more platforms?
BackToMe runs on Web. Drip runs on Web, API.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Drip is typically brought in for.
What can BackToMe do that Drip cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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