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E-Commerce · head to head

BackToMe vs Heartland Retail

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Heartland Retail logo

Heartland Retail

E-Commerce

Cloud point of sale and inventory management sold alongside Heartland card processing

From
$150/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Heartland Retail the software is sold as part of a card processing relationship, so the monthly licence understates the real cost and the processing rate is the number that determines what you pay over a year.
  • They diverge on capability: BackToMe covers Floating withdrawal button, Heartland Retail covers Multi-store inventory.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Heartland Retail actually diverge.

Attributes where BackToMe and Heartland Retail differ
AttributeBackToMeHeartland Retail
Starting price€25/month$150/month
FoundedUnknown1997

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Heartland Retail

  • Multi-store inventory
  • Cloud point of sale
  • Purchasing and receiving
  • Customer records
  • Sales and stock reporting
  • Integrated card processing
  • E-commerce integrations

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Heartland Retail
  • Producing dated proof of a cancellation in a customer disputenot Heartland Retail
  • Handling withdrawal requests across several EU languagesnot Heartland Retail
  • Running one withdrawal process across multiple storefrontsnot Heartland Retail
  • Passing a consumer-protection audit with exportable recordsnot Heartland Retail

Heartland Retail

  • A specialty retailer opening a third or fourth site that needs one stock position across all of themnot BackToMe
  • Replacing a legacy on-premise till system that requires a server in the back office of every storenot BackToMe
  • A retailer whose buying team needs purchase orders and receiving rather than just a cash registernot BackToMe
  • An existing Heartland processing customer consolidating software and payments under one suppliernot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Heartland Retail

  • The software is sold as part of a card processing relationship, so the monthly licence understates the real cost and the processing rate is the number that determines what you pay over a year.
  • Leaving means changing till software and merchant account together, and since the payment terminals, the reporting history and the staff training are all tied to the same supplier, the switching cost is far higher than a software migration alone.
  • It is not an online store platform, so a merchant selling on the web still buys and maintains a separate e-commerce platform, and the stock and order integration between the two is an ongoing operational dependency rather than a one-off setup.
  • Historical sales and customer purchase history rarely migrate cleanly out of a point of sale system, so a retailer who switches typically starts with an empty history and keeps the old system read-only, paying for it, for years.
  • Heartland sits within Global Payments, a group that has repeatedly restructured its portfolio through acquisitions and divestitures, so which entity owns and invests in this specific product is not stable over a long contract term.

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Heartland Retail

$150/month
  • Core$150/month
    • POS system
    • Inventory management
    • Customer management
  • Professional$350/month
    • All Core features
    • Omnichannel
    • Advanced analytics

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Heartland Retail if

  • You need multi-store inventory.
  • You also want cloud point of sale.
Heartland Retail review

Questions people ask

Is BackToMe or Heartland Retail better?
Neither clearly leads. BackToMe starts at €25/month and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Heartland Retail?
BackToMe starts at €25/month and Heartland Retail at $150/month.
Does BackToMe or Heartland Retail run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Heartland Retail is typically brought in for.
What can BackToMe do that Heartland Retail cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Heartland Retail covers Multi-store inventory, Cloud point of sale, Purchasing and receiving, Customer records.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Heartland Retail: Can I use it as my online store?

No. It manages the shop floor and stock. Selling online means a separate e-commerce platform and an integration to keep the catalogue and stock aligned.

BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Heartland Retail: Do I have to use Heartland for card processing?

The product is sold as part of a payments relationship, and that is where the supplier's margin sits. Ask explicitly what the software costs standalone before assuming you have a choice.

BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Heartland Retail: What should I negotiate hardest on?

The card processing rate and the contract term, not the software subscription. Ask for interchange-plus pricing in writing rather than a blended rate.

BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
Heartland Retail: What happens to my sales history if I leave?

Assume products and current stock export cleanly and that years of transaction history do not. Budget for keeping the old system available read-only during any transition.

BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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