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E-Commerce · head to head

BackToMe vs Ecwid

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Ecwid logo

Ecwid

E-Commerce

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Ecwid has a free tier, so it costs nothing to try first.
  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Ecwid the $5 a month Starter plan caps the catalogue at 10 products
  • They diverge on capability: BackToMe covers Floating withdrawal button, Ecwid covers Omnichannel selling.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Ecwid actually diverge.

Attributes where BackToMe and Ecwid differ
AttributeBackToMeEcwid
Starting price€25/monthFree
Free tierNoYes
FoundedUnknown2009

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Payment processing
  • Inventory management
  • Email marketing
  • Analytics
  • Mobile app
  • API access

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Ecwid
  • Producing dated proof of a cancellation in a customer disputenot Ecwid
  • Handling withdrawal requests across several EU languagesnot Ecwid
  • Running one withdrawal process across multiple storefrontsnot Ecwid
  • Passing a consumer-protection audit with exportable recordsnot Ecwid

Ecwid

  • E-commerce store setup with no transaction fees charged by Ecwidnot BackToMe
  • Multi-channel selling across Instagram, Facebook, TikTok, and Pinterestnot BackToMe
  • Automated email marketing with abandoned cart recovery campaignsnot BackToMe
  • Inventory management and order tracking across all sales channelsnot BackToMe
  • AI-powered product photo background removal and enhancementnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Questions people ask

Is BackToMe or Ecwid better?
Neither clearly leads. BackToMe starts at €25/month and Ecwid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Ecwid?
Ecwid has a free tier; the other does not. Paid plans start at €25/month for BackToMe and Free for Ecwid.
Does BackToMe or Ecwid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Ecwid for free?
Yes. Ecwid has a free tier, so you can try it without paying. BackToMe starts at €25/month.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Ecwid is typically brought in for.
What can BackToMe do that Ecwid cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Ecwid: Does Ecwid charge transaction fees?

Ecwid states on its site: no transaction fees. However, pricing tiers and their specific features are not disclosed on the vendor's public pages.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Ecwid: Is there a free version of Ecwid?

Ecwid offers a free tier to launch a store and start selling. Specific upgrade tiers and costs are not listed on the vendor's website.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Ecwid: How much does Ecwid cost?

Ecwid does not publish pricing details on its website. The vendor directs users to contact sales or view pricing, but specific rates are not displayed publicly.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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