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E-Commerce · head to head

BackToMe vs Memberful

BackToMe logo

BackToMe

E-Commerce

Right-of-withdrawal handling for European e-commerce

From
€25/month
Rated
-
Full reviewWebsite
Memberful logo

Memberful

E-Commerce

Membership platform for creators to sell subscriptions, courses and gated content

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BackToMe the scope is European consumer law. A merchant selling outside the EU has no use for it.; Memberful charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • They diverge on capability: BackToMe covers Floating withdrawal button, Memberful covers Membership checkout.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which BackToMe and Memberful actually diverge.

Attributes where BackToMe and Memberful differ
AttributeBackToMeMemberful
Starting price€25/month$49/month
PlatformsWebweb, api
FoundedUnknown2013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BackToMe

  • Floating withdrawal button
  • Automatic acknowledgement
  • Sealed archiving
  • Withdrawal dashboard
  • One-click proof export
  • Multi-store from one account

Only in Memberful

  • Membership checkout
  • Flexible subscriptions
  • Member management
  • Landing page builder
  • Dynamic paywalls
  • Third-party integrations

What people use each for

The jobs each tool is most often brought in to do.

BackToMe

  • Meeting EU Directive 2023/2673 withdrawal obligationsnot Memberful
  • Producing dated proof of a cancellation in a customer disputenot Memberful
  • Handling withdrawal requests across several EU languagesnot Memberful
  • Running one withdrawal process across multiple storefrontsnot Memberful
  • Passing a consumer-protection audit with exportable recordsnot Memberful

Memberful

  • Selling paid membership subscriptions from an existing websitenot BackToMe
  • Gating podcast, newsletter or course content behind a paywallnot BackToMe
  • Running a WordPress site with paid member-only contentnot BackToMe
  • Offering one-time purchases alongside recurring membershipsnot BackToMe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BackToMe

  • The scope is European consumer law. A merchant selling outside the EU has no use for it.
  • The site and dashboard are French. The customer-facing button covers 24 EU languages, but the merchant side is not multilingual.
  • One price, one feature set. There is no tier for a shop that wants only the archive or only the button.
  • It runs as an injected script on the storefront, so a shop with a strict content security policy has an extra step before the button will render.
  • A young French vendor with no independent review coverage, so there is nothing outside the vendor's own material to corroborate the archive's evidentiary weight.

Memberful

  • Charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • Requires a separate Stripe account, adding setup complexity compared to all-in-one checkout platforms.
  • Lacks built-in course-hosting depth found in dedicated learning management platforms.
  • No free plan beyond the pre-launch trial period; charges begin once payments go live.

Pricing, plan by plan

BackToMe

€25/month
  • Monthly$25/month
    • Per active store, excluding VAT
    • Unlimited withdrawal requests
    • 24 EU languages
  • Annual$250/year
    • Per store, excluding VAT
    • Two months free against the monthly rate
    • Everything in the monthly plan

Memberful

$49/month
  • Standard$49/month
    • 4.9% transaction fee
    • Full platform access
    • Free until you go live
  • Enterprise$undefined/mo
    • Custom volume-based rates
    • Premium services and success management
    • Dedicated migration support

Which should you pick?

Choose BackToMe if

  • You need floating withdrawal button.
  • You also want automatic acknowledgement.
BackToMe review

Choose Memberful if

  • You need membership checkout.
  • You work on web, api.
  • You also want flexible subscriptions.
Memberful review

Questions people ask

Is BackToMe or Memberful better?
Neither clearly leads. BackToMe starts at €25/month and Memberful at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BackToMe or Memberful?
BackToMe starts at €25/month and Memberful at $49/month.
Does BackToMe or Memberful run on more platforms?
BackToMe runs on Web. Memberful runs on web, api.
What is BackToMe best used for?
BackToMe is most often used for meeting eu directive 2023/2673 withdrawal obligations, producing dated proof of a cancellation in a customer dispute, handling withdrawal requests across several eu languages, running one withdrawal process across multiple storefronts. Of those, meeting eu directive 2023/2673 withdrawal obligations and producing dated proof of a cancellation in a customer dispute are not what Memberful is typically brought in for.
What can BackToMe do that Memberful cannot?
BackToMe covers Floating withdrawal button, Automatic acknowledgement, Sealed archiving, Withdrawal dashboard. Memberful covers Membership checkout, Flexible subscriptions, Member management, Landing page builder.

Answered from the vendors’ own pages

BackToMe: What does BackToMe cost?

25 euros excluding VAT per month per active store, or 250 euros excluding VAT per year, which works out at two months free. The price does not change with the number of withdrawal requests.

Source
Memberful: What does Memberful cost?

Memberful's Standard plan costs $49/month plus a 4.9% transaction fee, while larger organizations can get custom volume-based rates on the Enterprise plan.

Source
BackToMe: Which regulation does it address?

EU Directive 2023/2673, which governs the consumer right of withdrawal on distance contracts in e-commerce.

Source
Memberful: Is there a free plan, and what are its limits?

Memberful can be used for free while setting up a membership site, with no charges incurred until the creator goes live and starts accepting payments.

Source
BackToMe: Is there a free trial?

Seven days. A card is required to start it but nothing is charged upfront, and cancelling before day seven costs nothing. There is also a 30-day money-back guarantee.

Source
Memberful: What does Memberful integrate with?

Memberful integrates with WordPress, Mailchimp, Discord and Kit, among other tools, to connect membership data with existing sites and marketing systems.

Source
BackToMe: Are staging and development stores billed?

No. Only activated stores are billed, and the withdrawal button does not display on inactive ones.

Source
BackToMe: What happens to the archive if I cancel?

Cancellation is available at any time with no commitment, premium access runs to the end of the paid period, and the account stays open with archived withdrawals and proofs accessible indefinitely. Reactivation is self-service.

Source
BackToMe: Which e-commerce platforms does it support?

Shopify, WordPress, WooCommerce, PrestaShop, Wix, Webflow, WiziShop and Squarespace, plus custom builds through a single line of script. The vendor puts installation at five minutes on any platform.

Source
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