E-Commerce · pricing
Trustpilot pricing
Trustpilot publishes 5 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Trustpilot pricing is free, then $99/month across 5 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $99/month
- Model
- Freemium
- Tiers
- 5
- Free tier
- Yes
Trustpilot plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Starter | $99/month | 6 | +$99/month, 6 more features |
| Plus | $319/month | 6 | +$220/month, 6 more features |
| Premium | $799/month | 6 | +$480/month, 5 more features |
| Enterprise | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 50 review invitations monthly, unlimited support center access, basic review collection and management.
Starter
$99/monthOver Free, this tier adds:
- 100 review invitations monthly
- 2 widgets, 1 user, 1 domain
- 15 integrations
- Designed for small businesses (up to $5M revenue)
- Available to new customers only
- 12-month commitment, billed annually
Plus
$319/monthOver Starter, this tier adds:
- 300 invitations monthly
- 10 widgets, 3 users
- Up to 3 domains
- All integrations, profile customization
- 14-day free trial
- Price per domain
Premium
$799/monthOver Plus, this tier adds:
- 1,000 invitations monthly
- 21 widgets, 10 users
- Unlimited domains
- Dedicated Customer Success Manager
- Advanced analytics and dashboards
Enterprise
On requestOver Premium, this tier adds:
- Unlimited invitations
- 22 widgets, 1,000 users
- Custom pricing
- Dedicated support and optimization tools
- Contact sales for estimate
Where Trustpilot stops being free
Free, Free
- 50 review invitations monthly
- Unlimited Support Center access
- Basic review collection and management
Starter, $99/month
The first thing you pay for:
- 100 review invitations monthly
- 2 widgets, 1 user, 1 domain
- 15 integrations
- Designed for small businesses (up to $5M revenue)
- Available to new customers only
- 12-month commitment, billed annually
What the product covers
The full Trustpilot feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Review collection
- Email surveys
- Review moderation
- Analytics dashboard
- Response management
- Star rating display
- Widgets
- API access
People bring Trustpilot in for review collection and management, customer reputation monitoring, review widget integration, multi-location business review tracking. If that is not the job you are buying for, the alternatives to Trustpilot are worth a look before you commit to a tier.
How that compares in E-Commerce
Too few e-commerce tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Trustpilot (this page) | Free, then $99/month | freemium | - | |
| BackToMe | €25/month | subscription | - | vs Trustpilot |
| UnoPIM | Free | open-source | - | vs Trustpilot |
| Instacart | Free | Free to download; item markups plus delivery and service fees per order, optional subscription | - | vs Trustpilot |
| Temu | Free | Free to browse and use; pay per order, heavy promotional discounting | - | vs Trustpilot |
| Vinted | Free | Free for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout | - | vs Trustpilot |
| Shein | Free | Free to browse and use; pay per order, optional paid loyalty tier | - | vs Trustpilot |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Trustpilot badges page.
Before you pay for Trustpilot
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 5 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Trustpilot runs on web, and is published by Trustpilot of Copenhagen, Denmark. The full record is on the Trustpilot review, and the rest of the category is under best e-commerce tools.
Trustpilot pricing questions
- How much does Trustpilot cost?
- Trustpilot publishes 5 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.
- Does Trustpilot have a free plan?
- Yes. The Free tier costs nothing and covers 50 review invitations monthly, unlimited support center access, basic review collection and management. Paying starts at $99/month for Starter.
- What is the difference between Free and Starter on Trustpilot?
- Starter costs $99/month against Free, and adds 100 review invitations monthly, 2 widgets, 1 user, 1 domain, 15 integrations, designed for small businesses (up to $5m revenue).
- Is the Enterprise plan on Trustpilot worth it?
- That depends entirely on whether you need what it adds, which on the published record is unlimited invitations, 22 widgets, 1,000 users, custom pricing, dedicated support and optimization tools. It costs On request against $99/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which e-commerce tools can I use without paying?
- 7 of the 8 e-commerce tools listed alongside Trustpilot have a free tier: UnoPIM, Instacart, Temu, Vinted, Shein.
- What am I actually paying for with Trustpilot?
- The record lists 8 features across 1 area: other. In practice it is brought in for review collection and management, customer reputation monitoring, review widget integration.
- Does Trustpilot charge per user?
- The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Trustpilot prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Trustpilot against before paying?
- The closest e-commerce tools in this directory are BackToMe, UnoPIM, Instacart, Temu. Each has a side-by-side comparison with Trustpilot covering price, platforms and features.