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Software · head to head

Square vs Trustpilot

Square logo

Square

Software

Powering the economy

From
Free
Rated
-
Trustpilot logo

Trustpilot

Software

Review management platform for ecommerce

From
Free
Rated
-

The short version

  • Each has a real cost: Square plus plan pricing not specified in documentation; Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • They diverge on capability: Square covers Payment processing, Trustpilot covers Review collection.

Where they differ

Only the attributes on which Square and Trustpilot actually diverge.

Attributes where Square and Trustpilot differ
AttributeSquareTrustpilot
Pricing modelfreemiumsubscription
PlatformsPOS (Mobile app), WebWeb
Founded20092011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Square

  • Payment processing
  • Point of sale
  • Invoicing
  • Payroll
  • Banking
  • QuickBooks
  • WooCommerce
  • Wix

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Square

  • Accept payments with all-in-one POS applicationnot Trustpilot
  • Online ordering and basic website creationnot Trustpilot
  • Invoicing and appointment bookingnot Trustpilot
  • Staff scheduling and loyalty programmesnot Trustpilot

Trustpilot

  • Collecting and displaying customer reviews on a business profilenot Square
  • Inviting customers to review after a purchase and showing ratings on sitenot Square

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Square

  • Plus plan pricing not specified in documentation
  • Processing fees differ by tier but exact rates not detailed
  • Free plan pricing mentioned but specific features for Plus unclear
  • Text marketing charged at 3¢ per message after first 500 included

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Pricing, plan by plan

Square

Free

No published plan breakdown. See the Square review.

Trustpilot

Free
  • FreeFree
    • Review collection
    • Basic analytics
    • Response tools
  • Professional$200/month
    • All Free features
    • Advanced analytics
    • Priority inbox

Which should you pick?

Choose Square if

  • You need payment processing.
  • You want to start without paying.
  • You work on POS (Mobile app), Web.
  • You also want point of sale.

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.

Questions people ask

Is Square or Trustpilot better?
Neither clearly leads. Square starts at Free and Trustpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Square or Trustpilot?
Square starts at Free and Trustpilot at Free.
Does Square or Trustpilot run on more platforms?
Square runs on POS (Mobile app), Web. Trustpilot runs on Web.
Can I use Square for free?
Both have a free tier, so you can try either at no cost before committing.
What is Square best used for?
Square is most often used for accept payments with all-in-one pos application, online ordering and basic website creation, invoicing and appointment booking, staff scheduling and loyalty programmes. Of those, accept payments with all-in-one pos application and online ordering and basic website creation are not what Trustpilot is typically brought in for.
What can Square do that Trustpilot cannot?
Square covers Payment processing, Point of sale, Invoicing, Payroll. Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard.

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