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E-Commerce · head to head

Trustpilot vs Wish

Trustpilot logo

Trustpilot

E-Commerce

Review management platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Trustpilot review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Trustpilot covers Review collection, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Trustpilot and Wish actually diverge.

Attributes where Trustpilot and Wish differ
AttributeTrustpilotWish
Pricing modelfreemiumFree to browse and use; pay per order
PlatformsWebiOS, Android, Web
Founded2011Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Trustpilot

  • Review collection
  • Email surveys
  • Review moderation
  • Analytics dashboard
  • Response management
  • Star rating display
  • Widgets
  • API access

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Trustpilot

  • Review collection and managementnot Wish
  • Customer reputation monitoringnot Wish
  • Review widget integrationnot Wish
  • Multi-location business review trackingnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Trustpilot
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Trustpilot
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Trustpilot
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Trustpilot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Trustpilot

  • Review invitations are rationed monthly, at 50 on free, 100 on Starter and 300 on Plus, so collecting reviews is the metered resource
  • The Plus and Premium plans are priced per domain, so a second brand doubles the cost
  • Starter at $99 a month billed annually allows one user, two widgets and one domain
  • Customising the public profile to match a brand requires the Plus plan at $319 a month
  • Sentiment analysis and custom dashboards are Premium only at $799 a month
  • Every published price requires annual billing

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Trustpilot

Free
  • FreeFree
    • 50 review invitations monthly
    • Unlimited Support Center access
    • Basic review collection and management
  • Starter$99/month
    • 100 review invitations monthly
    • 2 widgets, 1 user, 1 domain
    • 15 integrations
  • Plus$319/month
    • 300 invitations monthly
    • 10 widgets, 3 users
    • Up to 3 domains
  • Premium$799/month
    • 1,000 invitations monthly
    • 21 widgets, 10 users
    • Unlimited domains

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Trustpilot if

  • You need review collection.
  • You want to start without paying.
  • You also want email surveys.
Trustpilot review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Trustpilot or Wish better?
Neither clearly leads. Trustpilot starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Trustpilot or Wish?
Trustpilot starts at Free and Wish at Free.
Does Trustpilot or Wish run on more platforms?
Trustpilot runs on Web. Wish runs on iOS, Android, Web.
Can I use Trustpilot for free?
Both have a free tier, so you can try either at no cost before committing.
What is Trustpilot best used for?
Trustpilot is most often used for review collection and management, customer reputation monitoring, review widget integration, multi-location business review tracking. Of those, review collection and management and customer reputation monitoring are not what Wish is typically brought in for.
What can Trustpilot do that Wish cannot?
Trustpilot covers Review collection, Email surveys, Review moderation, Analytics dashboard. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Trustpilot: Does Trustpilot offer a free plan?

Yes. Trustpilot's Free plan includes 50 review invitations monthly, unlimited Support Center access, and basic review management at no cost.

Source
Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Trustpilot: What is the minimum contract length for Trustpilot paid plans?

All Trustpilot contracts require a 12-month commitment, prepaid annually. This applies to Starter, Plus, Premium, and Enterprise plans.

Source
Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Trustpilot: Does Trustpilot charge per domain or per organization?

Pricing for Plus and Premium plans is per domain. The Starter plan includes 1 domain; Plus covers up to 3 domains; Premium supports unlimited domains. Enterprise pricing is custom.

Source
Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

Trustpilot: Can data be accessed after canceling Trustpilot?

Yes. Trustpilot states that 'Reviews remain accessible if service is discontinued,' ensuring customers retain access to collected review data even after canceling.

Source
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