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CRM · head to head

Apptivo vs Pipedrive

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

CRM

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Apptivo covers CRM core, Pipedrive covers Visual pipeline.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Pipedrive actually diverge.

Attributes where Apptivo and Pipedrive differ
AttributeApptivoPipedrive
Pricing modelPer user per monthsubscription
FoundedUnknown2010

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Pipedrive
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Pipedrive
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Pipedrive
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Apptivo
  • Multi-channel communication with email and calendar syncnot Apptivo
  • Sales automation for small to mid-market teamsnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Apptivo or Pipedrive better?
Neither clearly leads. Apptivo starts at On request and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Pipedrive?
Apptivo starts at On request and Pipedrive at On request.
Does Apptivo or Pipedrive run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Pipedrive is typically brought in for.
What can Apptivo do that Pipedrive cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Pipedrive: How long is Pipedrive's free trial and what's required to start?

Pipedrive offers a 14-day free trial with full platform access. No credit card is required to begin the trial, making it accessible to businesses of any size.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Pipedrive: Are specific pricing tiers and costs detailed on the homepage?

The homepage does not list specific pricing amounts or tier names. Detailed subscription information and pricing costs are available on Pipedrive's dedicated pricing page.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Pipedrive: What core features does Pipedrive include?

Pipedrive includes pipeline management, automation, AI capabilities, email sync, and reporting features. Feature availability at different price levels is detailed on their pricing page.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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