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CRM · head to head

Apollo.io vs Microsoft Dynamics 365

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Microsoft Dynamics 365 logo

Microsoft Dynamics 365

Proposals

AI-powered business applications for intelligent enterprise

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Microsoft Dynamics 365 business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • They diverge on capability: Apollo.io covers Contact database, Microsoft Dynamics 365 covers Financial management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Microsoft Dynamics 365 actually diverge.

Attributes where Apollo.io and Microsoft Dynamics 365 differ
AttributeApollo.ioMicrosoft Dynamics 365
Starting priceFree$50/month
Free tierYesNo
PlatformsWebCloud, Web, Mobile
CategoryCRMProposals
Founded20201975

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Microsoft Dynamics 365

  • Financial management
  • Supply chain
  • Manufacturing
  • Project operations
  • Customer service
  • Microsoft 365
  • Power BI
  • Power Apps

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Microsoft Dynamics 365
  • Contact database management for sales teamsnot Microsoft Dynamics 365
  • Email outreach and workflow automationnot Microsoft Dynamics 365

Microsoft Dynamics 365

  • Enterprise CRM and business applications across Sales, Customer Service, Finance, Supply Chain Management, and Business Centralnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Microsoft Dynamics 365

  • Business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • Sales Order Agent and Payables Agent features require separately purchased Copilot Credits on top of the per-user license
  • Agent features additionally require a linked Azure subscription

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Microsoft Dynamics 365

$50/month
  • Finance$135/month
    • Financial management
    • Accounting
    • Budgeting
  • Supply Chain Management$165/month
    • Supply chain planning
    • Inventory management
    • Demand forecasting

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Microsoft Dynamics 365 if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want supply chain.
Microsoft Dynamics 365 review

Questions people ask

Is Apollo.io or Microsoft Dynamics 365 better?
Neither clearly leads. Apollo.io starts at Free and Microsoft Dynamics 365 at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Microsoft Dynamics 365?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $50/month for Microsoft Dynamics 365.
Does Apollo.io or Microsoft Dynamics 365 run on more platforms?
Apollo.io runs on Web. Microsoft Dynamics 365 runs on Cloud, Web, Mobile.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Microsoft Dynamics 365 starts at $50/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Microsoft Dynamics 365 is typically brought in for.
What can Apollo.io do that Microsoft Dynamics 365 cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Microsoft Dynamics 365 covers Financial management, Supply chain, Manufacturing, Project operations. Both handle Web support.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Microsoft Dynamics 365: What are the pricing options for Microsoft Dynamics 365?

Microsoft does not publish specific pricing on its main Dynamics 365 page. Each application (Sales, Customer Service, Finance, Supply Chain Management, Business Central) has separate pricing that must be obtained by contacting Microsoft sales or visiting application-specific pricing pages.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Microsoft Dynamics 365: Does Dynamics 365 offer a free tier or trial?

No free tier information is published on the main landing page. Customers must contact sales to discuss trial availability or pricing options for their specific use case.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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