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CRM · head to head

Apollo.io vs HappyFox

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
HappyFox logo

HappyFox

Customer Support

Help desk software for happy customers

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; HappyFox specific pricing tiers and costs not listed on main pricing page; requires contacting sales or booking a pricing call
  • They diverge on capability: Apollo.io covers Contact database, HappyFox covers Ticketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and HappyFox actually diverge.

Attributes where Apollo.io and HappyFox differ
AttributeApollo.ioHappyFox
Starting priceFree$29/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • HubSpot
  • Outlook
  • Gmail
  • Cloud deployment

Only in HappyFox

  • Ticketing
  • Knowledge base
  • SLA management
  • Self-service portal
  • Microsoft Teams
  • Jira
  • Zapier
  • ISO27001

Both cover

  • Automation
  • Reporting
  • Salesforce
  • Slack
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot HappyFox
  • Contact database management for sales teamsnot HappyFox
  • Email outreach and workflow automationnot HappyFox

HappyFox

  • Help desk ticketing across email, chat and phonenot Apollo.io
  • Managing internal and customer support requests in one queuenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

HappyFox

  • Specific pricing tiers and costs not listed on main pricing page; requires contacting sales or booking a pricing call
  • Basic plan limited to 5 agents
  • Multiple separate product pricing pages (Help Desk, AI Contact Center, CRM, Service Desk, HappyFox AI, Autopilot, Assist AI, Chatbot, Workflows)

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

HappyFox

$29/month
  • Mighty$29/month
    • Omnichannel ticketing
    • SLA management
    • Basic reporting
  • Fantastic$49/month
    • Everything in Mighty
    • Custom fields
    • Asset management
  • Enterprise$69/month
    • Everything in Fantastic
    • Task management
    • Advanced automation
  • Enterprise Plus$89/month
    • Agent scripting
    • Custom roles
    • Sandbox

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose HappyFox if

  • You need ticketing.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HappyFox review

Questions people ask

Is Apollo.io or HappyFox better?
Neither clearly leads. Apollo.io starts at Free and HappyFox at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or HappyFox?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29/month for HappyFox.
Does Apollo.io or HappyFox run on more platforms?
Apollo.io runs on Web. HappyFox runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. HappyFox starts at $29/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what HappyFox is typically brought in for.
What can Apollo.io do that HappyFox cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. HappyFox covers Ticketing, Knowledge base, SLA management, Self-service portal. Both handle Automation, Reporting, Salesforce, Slack.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
HappyFox: Does HappyFox offer a free trial?

Yes, every HappyFox plan starts with a 14-day free trial with no credit card required.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
HappyFox: What is HappyFox's pricing model?

HappyFox uses per-agent pricing with monthly charges for each support agent. Annual billing offers 20% savings. The Basic plan is limited to 5 agents; higher tiers include unlimited agents.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
HappyFox: What discounts does HappyFox offer?

HappyFox offers 20% annual billing discount, free one-year licenses for eligible startups on HappyFox CRM (with unlimited users and 50,000 AI credits), and discounts for non-profits and educational institutions on all plans.

Source
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