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CRM · head to head

Apollo.io vs Helpjuice

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
Helpjuice logo

Helpjuice

Customer Support

Knowledge base software for internal and customer-facing documentation

From
$249/month
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Helpjuice no free plan is available, unlike some competitors that offer limited free tiers.
  • They diverge on capability: Apollo.io covers Contact database, Helpjuice covers Customizable Knowledge Base.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Helpjuice actually diverge.

Attributes where Apollo.io and Helpjuice differ
AttributeApollo.ioHelpjuice
Starting priceFree$249/month
Free tierYesNo
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Helpjuice

  • Customizable Knowledge Base
  • Advanced Analytics
  • AI Writer
  • AI Search & Chatbot
  • Version History
  • Single Sign-On
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Helpjuice
  • Contact database management for sales teamsnot Helpjuice
  • Email outreach and workflow automationnot Helpjuice

Helpjuice

  • Internal team documentationnot Apollo.io
  • Customer self-service support portalsnot Apollo.io
  • Reducing repetitive support ticketsnot Apollo.io
  • Centralizing company SOPs and processesnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Helpjuice

  • No free plan is available, unlike some competitors that offer limited free tiers.
  • Entry-level pricing at $249/month is high relative to smaller knowledge base tools.
  • AI Suite features are gated behind the two higher-priced tiers rather than included at the base level.
  • Storage limits on lower tiers may be restrictive for media-heavy documentation.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Helpjuice

$249/month
  • Knowledge Base$249/month
    • 30 users
    • 12GB storage
    • Analytics
  • AI-Knowledge Base$449/month
    • 100 users
    • 24GB storage
    • Full AI Suite
  • Unlimited AI-Knowledge Base$799/month
    • Unlimited users
    • 38GB storage
    • Complete AI Suite

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Helpjuice if

  • You need customizable knowledge base.
  • You work on web.
  • You also want advanced analytics.
Helpjuice review

Questions people ask

Is Apollo.io or Helpjuice better?
Neither clearly leads. Apollo.io starts at Free and Helpjuice at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Helpjuice?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $249/month for Helpjuice.
Does Apollo.io or Helpjuice run on more platforms?
Apollo.io runs on Web. Helpjuice runs on web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Helpjuice starts at $249/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Helpjuice is typically brought in for.
What can Apollo.io do that Helpjuice cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Helpjuice covers Customizable Knowledge Base, Advanced Analytics, AI Writer, AI Search & Chatbot.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Helpjuice: Does Helpjuice offer a free trial?

Yes, Helpjuice offers a 14-day free trial with full access to all features and no credit card required.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Helpjuice: What happens to my account after the trial ends?

The account becomes inactive after the trial, but data is saved indefinitely until the account is upgraded to a paid plan.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Helpjuice: How is a 'user' defined for billing purposes?

A user is defined as every person who has credentials to log into the knowledge base, which determines plan tier pricing.

Source
Helpjuice: Are discounts available?

Helpjuice offers discounts for nonprofits and educational institutions upon request, along with a 100% money-back guarantee.

Source
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