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CRM · head to head

Apollo.io vs DelightChat

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
DelightChat logo

DelightChat

Customer Support

Omnichannel customer support for D2C brands

From
$29/month
Free plan
No

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; DelightChat startup plan at $29/month has limited features compared to competitors
  • They diverge on capability: Apollo.io covers Contact database, DelightChat covers Unified inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and DelightChat actually diverge.

Attributes where Apollo.io and DelightChat differ
AttributeApollo.ioDelightChat
Starting priceFree$29/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support

Identical on both: user rating (Not yet rated), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in DelightChat

  • Unified inbox
  • WhatsApp integration
  • Instagram DM
  • Facebook Messenger
  • Email
  • Order management
  • Shopify
  • WooCommerce

Both cover

  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot DelightChat
  • Contact database management for sales teamsnot DelightChat
  • Email outreach and workflow automationnot DelightChat

DelightChat

  • E-commerce supportnot Apollo.io
  • WhatsApp marketingnot Apollo.io
  • Order inquiriesnot Apollo.io
  • Social commercenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

DelightChat

  • Startup plan at $29/month has limited features compared to competitors
  • WhatsApp integration requires the official WhatsApp Business API approval process
  • Limited customization options for workflow automation compared to enterprise alternatives

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

DelightChat

$29/month
  • Startup$29/month
  • Scale$99/month
  • Growth$299/month

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.

Choose DelightChat if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want whatsapp integration.

Questions people ask

Is Apollo.io or DelightChat better?
Neither clearly leads. Apollo.io starts at Free and DelightChat at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or DelightChat?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29/month for DelightChat.
Does Apollo.io or DelightChat run on more platforms?
Apollo.io runs on Web. DelightChat runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. DelightChat starts at $29/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what DelightChat is typically brought in for.
What can Apollo.io do that DelightChat cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. DelightChat covers Unified inbox, WhatsApp integration, Instagram DM, Facebook Messenger. Both handle GDPR, Web support.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
DelightChat: What channels does DelightChat support for customer communication?

DelightChat unifies WhatsApp, Instagram DMs, Facebook Messenger, email, and live website chat into a single inbox for managing customer conversations.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
DelightChat: Does DelightChat work with Shopify?

Yes, DelightChat has deep Shopify integration allowing you to view and modify order data while responding to customers, with automatic contact creation for new orders.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
DelightChat: Does DelightChat include WhatsApp marketing beyond support?

Yes, DelightChat includes a WhatsApp Marketing suite for sending broadcasts, automating abandoned cart recovery, and sending order tracking notifications.

Source
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