Softwr

Customer Success · head to head

Akita vs ZoomInfo

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Akita covers Health scores, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Akita and ZoomInfo actually diverge.

Attributes where Akita and ZoomInfo differ
AttributeAkitaZoomInfo
Starting price$160/monthOn request
Pricing modelsubscriptionquote
CategoryCustomer SuccessSales Enablement
Founded20182007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Intercom
  • Stripe

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot ZoomInfo
  • Building health scores to flag at-risk accountsnot ZoomInfo
  • Segmenting customers and triggering automated playbooksnot ZoomInfo
  • Identifying expansion revenue opportunitiesnot ZoomInfo
  • Task and workflow management for CSMsnot ZoomInfo

ZoomInfo

  • Lead generationnot Akita
  • Account-based marketingnot Akita
  • Sales accelerationnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Akita or ZoomInfo better?
Neither clearly leads. Akita starts at $160/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or ZoomInfo?
Akita starts at $160/month and ZoomInfo at On request.
Does Akita or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what ZoomInfo is typically brought in for.
What can Akita do that ZoomInfo cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.
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Related pages

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