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Software · head to head

Kapta vs ZoomInfo

Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Software

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Kapta covers Account planning, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Kapta and ZoomInfo actually diverge.

Attributes where Kapta and ZoomInfo differ
AttributeKaptaZoomInfo
Starting price$1000/monthOn request
Pricing modelsubscriptionquote
Founded20142007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • Slack
  • Microsoft Dynamics

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kapta

  • Customer Successnot ZoomInfo
  • Key Account Managementnot ZoomInfo
  • Strategic Accountsnot ZoomInfo

ZoomInfo

  • Lead generationnot Kapta
  • Account-based marketingnot Kapta
  • Sales accelerationnot Kapta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Kapta or ZoomInfo better?
Neither clearly leads. Kapta starts at $1000/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kapta or ZoomInfo?
Kapta starts at $1000/month and ZoomInfo at On request.
Does Kapta or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Kapta best used for?
Kapta is most often used for customer success, key account management, strategic accounts. Of those, customer success and key account management are not what ZoomInfo is typically brought in for.
What can Kapta do that ZoomInfo cannot?
Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.
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Related pages

More on Kapta

More on ZoomInfo

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